Data Driven ROI
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Acquisition
Taco Bell Pushes MLB Sponsorship With World Series Sweeps
As baseball fans’ interest in the pennant races peaks, Taco Bell is pushing its image as a Major League Baseball sponsor with a World Series sweepstakes.
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Acquisition
Visa Gets Placement in Madden NFL 08
Visa is enhancing its pro football profile in a major video game play through an embedded presence in Electronic Art’s “Madden NFL 08,” set to go on sale Aug. 13.
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Acquisition
Nicktoons Offers Development Prize, Sweepstakes
Nicktoons Network Animation Festival is using a sweepstakes to help drive people to its Web site to vote for their favorite animation
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Acquisition
Pringles Tour Promotes New Crackers
Pringles is hitting the road to sample its new snack, Pringles Stix, and to promote a sweepstakes
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Acquisition
Zizzle Pushes New Button Maker Via Sweepstakes
Toy developer Zizzle is promoting a new toy with chances to win the device.
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Data Driven ROI
Live From eTail 2007: Manage Culture and all Else Follows, Says Zappos CEO
The most important thing company executives can do to ensure their firms’ success is make sure everyone fits its business philosophy, according to Tony Hsieh, CEO, Zappos.com.
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Acquisition
Edy’s ‘American Idol’ Flavor Contest Pulls 600,000 Votes
Ice cream lovers have voted, and the winning “American Idol”-themed Edy’s Slow Churned flavor is Take the Cake.
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Acquisition
Office Depots Ties Sweeps to Classroom Supplies
Office Depot’s goal of getting kids to sing happy tunes this school year might be a bit overstated, but its new promotion with platinum selling recording artist Gavin DeGraw may help drive sales.
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Data Driven ROI
APAC Reports $5.4 Million Second Quarter Loss
APAC Customer Services Inc., Deerfield, IL, reported a net loss of $5.4 million in the second quarter, which it attributed to lower profit margins, restructuring costs, higher interest rates and other factors.
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Acquisition
Crown Royal Asks Consumers to Make Stuff From its Purple Bag
Crown Royal has launched a promotion to get people to make quilts, reupholster chairs or create any other variety of crafty fare out of the iconic purple bags the whisky is packaged in.