Data Driven ROI
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Acquisition
Visa Kicks off NFL Season with Integrated Campaign
Visa USA is charting several option plays for its National Football League marketing campaign, starting with a TV spot touting the New Orleans Saints and their fans supported by a host of promotions.
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Acquisition
Best Western Ties Instant-Win Game to Loyalty
Best Western is out with an instant-win game designed to boost membership of its loyalty program.
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Acquisition
Denny’s Offers Scholarship to Varsity Bowlers
Denny’s is offering college scholarships and the chance to appear on ESPN to top high school bowlers around the country.
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Data Driven ROI
Using State Machines to Manage Customer Relations
If today’s marketing is supposed to be all about customer management, why are the predominant products called “campaign management” solutions? Many systems ignore the fact that customer management is a process, not a disconnected set of communications. Click here to learn how technology is catching up to real world customer management needs.
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Acquisition
Disney Stores Hype ‘Million Dreams Sweeps
Disney Stores is out with a sweepstakes offering the chance to win a trip to Walt Disney World Resort
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Acquisition
Jimmy Dean Rolls Out Breakfast Tour
Jimmy Dean is about to hit the road to sample its products.
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Data Driven ROI
Transcom WorldWide Acquires NuComm
Transcom WorldWide S.A., a European debt collection and customer relationship management firm, has bought NuComm International, a Canadian provider of contact center systems, for about $85 Million.
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Data Driven ROI
Write Your Way to Better Customer Service
As a business owner, you know the importance of developing and maintaining positive customer relationships. In fact, most businesses do a pretty good job when dealing with customers face-to-face. But too often, business owners and their employees fail to recognize that the written communications they send can significantly affect how customers feel about the business.
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Data Driven ROI
Scott Petinga Launches Akquracy
Scott Petinga has launched Akquracy, a database marketing and customer relationship management firm. The Minneapolis-based firm primarily relies on direct mail to establish and build customer relationships.