Data Driven ROI
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Acquisition
Live from Promo Live: Dairy Queen Builds Loyalty with Innovative Promotions
Dairy Queen has a loyal customer base. But the company isn’t taking it for granted.
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Acquisition
Hampton Hotels Holds College Football Sweeps
Hampton Inn & Suites is incenting college football fans with a shot at season tickets when they book a room online
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Acquisition
Whole Foods Rewards Loyalty with Trip to Australia; Seeks New Subscribers
Subscribers to Whole Foods e-newsletter are getting the chance to experience gastronomic delights down under.
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Acquisition
XM Radio Takes a Wild Online Ride
Satellite radio provider XM Radio has just launched its largest consumer campaign to date, an integrated sweepstakes and interactive campaign targeting online car researchers in the hope of convincing them to make satellite radio another factor in their purchase decision.
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Acquisition
Marshalls Boosts Shoe Store with Stilletto Tour
Marshalls is hitting the road in a red Stilletto vehicle to spread the word about its new its Shoe MegaShop, the newly redesigned shoe department.
Teams of Shoe Divas dressed in bathrobes and wearing the high heels are traveling to five cities handing out branded shoeshine mitts, which contain game pieces. Each game piece can be redeemed in-store for a chance to win prizes, including $1,000 shopping sprees.
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Acquisition
Krispy Kreme, Magazine Launch Recipe Contest
Krispy Kreme Doughnuts Inc. is teaming up with Taste of the South magazine to search out new Krispy Kreme dessert recipes for a chance to win a cookware prize pack.
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Acquisition
Canon Renews NFL Sponsorship and Photo Contest
Canon USA has extended its sponsorship deal with the National Football League as the league’s official camera through 2010.
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Acquisition
Alltel Gives Amateur QBs A Pass At $100,000
Alltel Wireless is offering college and pro football fans a shot at $100,000 in a group passing competition
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Acquisition
KFC, Taco Bell, Pepsi Team Up on Philadelphia Eagles Sweeps
KFC, Taco Bell and Pepsi are triple teaming to run a Philadelphia Eagles sweepstakes with a grand prize of 2008 season tickets.
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Data Driven ROI
The ‘Marshall Plan’ For Customer Aftercare
As small business owners and marketers, very few of us will have the same weekly, face-to-face opportunity as Marshall to make our customers feel valued and appreciated. And yet if we’re smart we’ll make sure we have our very own “Marshall” plan in effect.