Data Driven ROI
-
Acquisition
Stolen Base Triggers Taco Bell Giveaway
Strategically shifting its World Series promotional play from home run targets to stolen bases, Taco Bell hit the mark for a crunchy beef taco bonanza tomorrow.
-
Acquisition
Shell Pushes NASCAR Role with Retail Contests
Shell has been revving its profile with NASCAR fans in multiple promotions playing off its sponsorship of Richard Childress Racing, Kevin Harvick and his no. 29 Shell-Pennzoil car.
-
Acquisition
Valpak Promotes “Ellen” Birthday Sweeps on 44 Million Mailers
Talk show host Ellen DeGeneres is turning 50 and Valpak is giving viewers a chance to celebrate the milestone with the celebrity via a sweepstakes.
-
Acquisition
Whoopi and Scholastic Launch Book Charity Sweeps
Scholastic Book Clubs and Whoopi Goldberg have launched a sweepstakes as part of Scholastic’s needy book program.
-
Acquisition
McDonald’s, Brach’s Buzz Over ‘Bee Movie’
McDonald’s, Brach’s and MySpace are buzzing with promotional support for the upcoming release of DreamWorks Animation’s “Bee Movie.”
-
Data Driven ROI
New Site Helps CRM Pros Build Relationships—For Themselves
A new Web site aims to help customer relationship management experts build bonds to help their own careers.
MyCRMCareer.com launched last month at Gartner’s CRM Summit in Hollywood, FL. The site, says co-founder Ted Hartley, is centered around the “4 Cs” of community, content, competency and career.
-
Acquisition
Taco Bell Runs World Series Giveaway
If one player on either team steals a base in the World Series, it’s free crunchy beef tacos all around at Taco Bell.
-
Acquisition
Fred Claus’ Film Gets Free Vignettes, Sweeps and Video Game
Time Warner Cable and sister company Warner Bros. Pictures have partnered to launch an integrated campaign to support the new holiday comedy “Fred Claus,” opening in theatres nationwide on Nov. 9.
-
Acquisition
Duracell Searches for Holiday Ambassadors via Casting Call
Duracell is out with a cause marketing campaign that uses a contest to find young brand ambassadors to visit sick children in hospitals nationwide.
-
Acquisition
‘Seinfeld’ Fans Pick Episodes for National Syndication
“Seinfeld” fans eager to see once again the episode about the soup Nazi or the man-bra can select their favorite in a poll on Yahoo.com for a special national syndication spin next month.