Data Driven ROI
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Acquisition
Campaign Index
CONAGRA FOODS Shrek’s Quest for the Crown ConAgra Foods is running on an-pack promotion and instant-win game featuring six of its products tied to the
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Acquisition
The Latin Club
Veronico Trujillo was hungry for a handmade tortilla. But he couldn’t find a good one, so he opened a small shop in Los Angeles called La Tortilleria
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Data Driven ROI
An Underserved Market
Around 40% of those classified as “emerging Hispanics” (those over age 21 with annual household incomes below $40,000) sign up for them, compared with 60% of the general population, according to a new study from loyalty marketing firm Colloquy.
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Data Driven ROI
Talk It Up
Any direct marketer worth his or her M.B.A. knows the importance of identifying a company’s best customers
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Acquisition
McDonald’s Awards More Than $30 Million in Monopoly Prizes
McDonald’s has doled out more than $30 million as part of its latest Monopoly promotion, and awarded two people each with the top prize of $1 million.
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Data Driven ROI
Louis Ramery Named SVP Of Relationship Marketing At Sears Holdings
Louis Ramery will join Sears Holdings Corp. as senior vice president of customer relationship marketing for the company’s Sears and Kmart operations, on Nov. 5. He will report to Maureen McGuire, Sears Holdings’ CMO.
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Acquisition
Visa Runs Super Bowl Sweep with Jerome Bettis
Visa is incenting hotel stays at Courtyard by Marriott with a sweepstakes that offers a trip to the Super Bowl.
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Acquisition
Casio Contest Asks: What’s Your Dream Room?
To encourage holiday sales of its EXILIM line of digital cameras, Casio America is running a contest to find the best and most creative YouTube depictions of users’ dream sanctuaries for sports, video gaming, film appreciation, or just living the connected life.
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Acquisition
Army Scored Dave Matthews Concert in AT&T Contest
The U.S. Military Academy at West Point, NY, has won the six-week AT&T “World’s Loudest Pep Rally” contest by sending in the most video, audio and e-mail invitations to bring the Dave Matthews Band to their campus for a two-night concert gig.
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Acquisition
Ocean Spray Explores the Bog-osphere
Only two-thirds of Americans know what a cranberry bog is, according to Ocean Spray research. Equally few know how cranberries are harvested. And heaven knows how many think the berries grow naturally in that ridged, tin-can shape.