Data Driven ROI
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Acquisition
Miller Offers Texans a Shot at Free Gas
A new online contest from Miller Brewing Co. gives Texans a chance to win $100,000 in free gas.
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Acquisition
Kimberly-Clark Reruns Room Makeover on ‘The View’
Kimberly-Clark is reprising its room makeover sweepstakes with ABC’s “The View” talk show
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Acquisition
Swiffer Kicks off YouTube Video Contest
Procter & Gamble’s Swiffer brand has partnered with Warner Music Group to roll out its first music video contest.
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Acquisition
Current TV Taps Viewers for Sidekick Spots
Current TV, the cable television network that relies heavily on user-generated content, is partnering with wireless carrier T-Mobile for a second time in a contest to let viewers create video ads for a product in return for air time and a possible cash reward.
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Acquisition
Nestlé Pushes $1 Million ‘American Idol’ Game
Nestlé is running an on-pack promotion and game tied to the upcoming season of “American Idol” offering the chance to win $1 million.
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Acquisition
Borders Kicks off Dream Rewards Sweepstakes
Borders is out with a sweepstakes targeting loyalty program members that sends the winner on a trip to the “50th Annual Grammy Awards.”
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Acquisition
Doritos Narrows Super Bowl Music Contest to Three
Frito-Lay is giving people the final say to vote for their favorite tune from three finalists in the latest Crash the Super Bowl contest. In it, music enthusiasts developed original songs for a chance to win a record deal with Interscope Geffen A&M Records and create a music video.
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Acquisition
Build-A-Bear Workshop Drives Traffic with Sweepstakes
Build-A-Bear Workshop is driving store traffic with a sweepstakes tied to the DVD release of “Alice Upside Down,” offering the chance to win a trip to Los Angeles.
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Acquisition
Lifetime Sends Women Waving Bras into NYC
Dozens of women dressed in bathrobes and waving bras hit city streets yesterday, setting the stage for Lifetime Television’s biggest marketing campaign to promote the new reality series “How to Look Good Naked.”
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Acquisition
Chick-fil-A Gives Biggest Fans a Voice, and a Video
Restaurant chain Chick-fil-A is turning 40 this year and wants to hear from—and see—its most loyal customers.