Data Driven ROI
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Data Driven ROI
Predictive Modeling: Turning Data Into Insight
The power of predictive modeling can turn data into insight—and build customer lift and retention. Click here for Colleen Ryan’s tips on how to get started.
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Data Driven ROI
J.C. Penney to Close Customer Service Center: Reports
J.C. Penney will close its call center in Moosic, PA, and eliminate roughly 275 job, according to reports.
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Acquisition
Sunsilk Taps Madonna, Shakira, Monroe for Global Campaign
Haircare brand Sunsilk has enlisted the help of three well-known icons to launch its newest campaign—Madonna, Shakira and Marilyn Monroe, who died when she was 36 years old.
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Acquisition
Coors Launches Fan Video Contest for Bowl Tickets
Coors Brewing Co. is giving football fans a chance to show, via the miracle of online video, why they deserve to win tickets either to this year’s Big Game or the 2009 Super Bowl XLIII in the company’s “Who Wants it More?” contest.
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Acquisition
Graphite Design Tees up Golf Fantasy Sweeps
Golfers who dream of driving the fairways like Tiger Woods may get their shot by taking part in the fantasy golf game and sweepstakes from club maker Graphite Design.
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Acquisition
Mattress Giant Toasts 25th Anniversary with Mobile Tour, Sweeps
Mattress Giant is promoting its 25th anniversary with a mobile marketing tour in South Florida and sweepstakes to drive traffic into its showrooms.
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Acquisition
Alltel Runs ‘Pick & Roll’ College Basketball Play
Alltel Wireless is looking to score points with college basketball fans through a contest to pick winning teams in a slate of select games each week on fanu.com, a news and social networking site.
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Acquisition
Weather Channel Issues Sweeps Bulletin to Boost Series
The Weather Channel is hyping its new series about weather’s impact on historic events online with a quiz and a vacation sweepstakes.
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Acquisition
Burger King Teams with MasterCard for Sweeps
Burger King Corp. is partnering with MasterCard for an in-store sweepstakes, which offers the chance to win vacation getaways and gift cards.
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Acquisition
P&G’s Dawn Searches for Dirty Dishes
Procter & Gamble is out with a new campaign promoting its Dawn Direct Foam dish soap with an online contest tied to football.