Topic

Data Driven ROI

  • Acquisition

    MTV, Doritos Partner for Reality Series

    Frito-Lay’s Doritos brand and MTV are in the final days of their nationwide search to find some spicy girls and sweets guys to participate in a short-form dating reality series debuting in April.

  • Data Driven ROI

    Satisfaction is the Key to Customer Experience Design

    There’s no question serious customer experience design is a costly, demanding process requiring tremendous input from multiple teams. It should be seen as a strategy though, and not an accident.

  • Acquisition

    Johnsonville Sausage Kicks Off Grilling Season Early

    Johnsonville Sausage wants people to think now about summer grilling. To get them in the mood, it’s staging an event at the John Hancock Center in Chicago, where it was 34 degrees yesterday.

  • Acquisition

    Friday’s Recipe Contest Rewards a Chili’s Employee

    A recipe contest featured on the Food Network cable channel and sponsored by T.G.I. Friday’s has produced its latest category winner, a chipotle grilled steak sandwich.

    The winning entrant? A manager of a Long Island Chili’s Grill & bar restaurant, one of Friday’s rivals in the casual dining industry.

  • Acquisition

    Hostess Runs Contest Tied to “Bee Movie” DVD Release

    Hostess is supporting the upcoming DVD release of DreamWorks Animation’s “Bee Movie” with a user-generated contest and rebate offer

  • Acquisition

    American Greetings Launches Caption Contest

    American Greetings is on the hunt for some clever-witted people to develop captions as part of an online contest.

  • Data Driven ROI

    Social Networks: Fickle Fad or Potent Channel?

    Social networking sites tend to attract specific communities of visitors whose demographic and psychographic characteristics closely match those of specific audiences. As a result, such sites provide marketers with the opportunity to engage with highly targeted communities of users. Marketers can participate on these sites in numerous ways, including placing a search, display or contextual ad; posting a comment; tagging a piece of content with a keyword; or posting a link to their site.

  • Data Driven ROI

    Passionistas: The New Empowered Consumers

    The era of Web 2.0 has brought to life a culture of passionate online users—the Netflix enthusiast, the fantasy football participant, the avid Flickr fan, the bakery connoisseur, the RSS/news aficionado. They share an active spirit of participation and the desire to make their niche interests a part of the collective conversation online. They create the dialogue, they direct others to content and they can make branded messaging prolific. All you need do is listen.

  • Data Driven ROI

    Web 2.0 Damage Control

    In a Web 2.0 world, it only takes one disgruntled Internet savvy person to sink your business. Find out how you can control the damage by self-styled activists and emotional hypochondriacs.

  • Data Driven ROI

    United Way Picks Clarity Group To Lead CRM Efforts

    United Way of America has retained Clarity Group to develop customer relationship management practices within its national operation, as well as 11 local United Way organizations.