Data Driven ROI
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Acquisition
Popeyes Launches Bonafide Video Contest
Popeyes Chicken & Biscuits is out with a consumer-generated video contest that coincides with the brand’s new positioning of being “bonafide.”
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Acquisition
J&J Melts Stress with Online Campaign
Johnson & Johnson is out with an interactive marketing campaign that features social networking elements, online video and a widget to promote its Melt Away Stress adult skincare line.
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Acquisition
Gas Station TV Looking for a Fill-up Friendly Face
Drivers who dread today’s high gas prices may find they can take the pain out of the pump by entering Gas Station TV’s “Wanna Be a BroadcaStar” talent search for an on-screen host.
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Acquisition
Bermuda Tourism Department, JetBlue Team for Sweeps
The Bermuda Department of Tourism Bermuda has teamed up with JetBlue to launch a contest offering a chance to win a trip to the island.
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Acquisition
Crest Searches for Bright Smiles in Photo Contest
Procter & Gamble is teaming up with arts and entertainment organization Gen Art to search for America’s brightest smiles as part of a national amateur photo contest for its Crest Whitestrips brand.
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Acquisition
Upromise Narrows Field to 10 Finalists in $25,000 Tuition Contest
More than 250 people have submitted videos in a Upromise contest in the hopes of landing $25,000 toward college tuition.
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Acquisition
Burger King Renews Latino Music Contest
Burger King Corp. is once again kicking off a music contest showcasing the latest Latino musicians, offering the chance for aspiring artists to be crowned the best local band in each of 10 cities.
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Data Driven ROI
Post-Merger, Click Tactics and Intrasight Rebrand as ClickSquared
Click Tactics, Inc. and Intrasight, two relationship marketing services firms that merged last September, have rebranded themselves under a single name, ClickSquared. The company is based in Waltham, MA.
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Data Driven ROI
An Original or a Copy?
Quick is FedEx Kinko’s new business loyalty program the original or a copy? It’s a little of both, actually. On April 2, the Dallas-based company is relaunching
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Acquisition
Old School Game
Not all digital marketing happens in cyberspace. It can start on a physical disc and get attached as a premium to some other product. Pick the right product