Data Driven ROI
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Data Driven ROI
Connecting the Dots Between Emotions and Customer Loyalty
Feeling emotional? You should be, if you want to understand your customers’ mindsets and gain essential insight to maintain their loyalty
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Acquisition
Quaker Pushes New Product with Sweeps
The Quaker Oats Co. is promoting its new Quaker Chewy 90 Calorie Bars with a sweepstakes offering a designer handbag filled with goodies.
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Data Driven ROI
Risky Business
Earlier this week, prior to ad:tech, we had the chance to join another gathering of those in the industry. We traveled to San Diego to participate in Experian Americas Sales Summit, joining a panel of those much…
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Acquisition
McDonald’s Gets Musical with ‘American Idol’ Premiums
McDonald’s Corp. is tying its latest Happy Meal premiums to “American Idol,” which includes a sweepstakes for a chance to win tickets to the hit show
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Acquisition
Courvoisier Opens Pop-Up Shop with Clothing Brand
Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.
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Data Driven ROI
Avoiding Analysis Paralysis: Are Most Marketers Ready for Therapy?
Feeling the marketing blues? Need an analyst for your business tales of woe? Allison Cripps offers up a few symptoms and treatments for loyalty problems. Click here for a little therapy.
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Data Driven ROI
At American Airlines, Safety is Job #257
The flight plans for American passengers last week were turbulent, as the airline cancelled more than 1,500 flights to inspect its fleet of MD-80s. Robert Passikoff examines that this means to consumer perception of the brand. For the story, click here.
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Data Driven ROI
Humana to Open Tempe Call Center
Humana will an 81,789-square-foot call center on April 21 in Tempe, AZ, according to the Phoenix
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Acquisition
Heinz Ketchup Launches Vote for Next Commercial
H.J. Heinz Co. has whittled down its search for the next user-generated commercial contest to 10 finalists, and is asking the public to help choose the winner.
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Acquisition
MLB Contest Seeks Seventh Inning Stretch Singers
Major League Baseball and Baby Ruth are looking for one strong voice to deliver the national baseball anthem, “Take Me Out to the Ballgame,” at the historic All-Star game to be held in Yankee Stadium this season.