Data Driven ROI
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Acquisition
Dr. P and the Roses
Be careful what you wish for, because you just may get it. And be careful whose intellectual property you’re wishing on, because if things turn bad, you
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Acquisition
Weekly Game Show Picks Contestants from the E-Audience
The tech’s new, but the idea is as old as You Bet Your Life or Let’s Make a Deal. A Boston-area entrepreneur is streaming a weekly game show over the
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Data Driven ROI
Microsoft Gains Insight From Small-Business Clients
During the early days of the Internet, Web sites urged visitors to Make this your home page. This tactic is still used, but not nearly as often as in
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Acquisition
Kleenex Seeks Artists to Design Hispanic-themed Packaging
Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month this September. To do that, the brand is running a contest
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Data Driven ROI
Four Ways E-mail Marketers Can Boost Customer Relationships
At a time when most consumers are watching every dollar they spend, e-mail marketers must be attuned more than ever to their subscribers’ needs in order
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Data Driven ROI
How to Choose High-Performing Mailing Lists
If you’re a mailer seeking advice about making the best list selections, you’ve come to the right place. The following suggestions should give you an
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Acquisition
Dole Uses Blogs and Parties to Promote Fruit Parfaits
For Dole Foods, the standard way to promote its Fruit Parfaits would have been to push out a national FSI and maybe deploy some in-store materials. But
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Acquisition
Nicole Miller Designs Dresses for Campbell Soup Promo
The Campbell Soup Co. has joined the fight against heart disease through a promotional partnership with television, film and Broadway star Jane Krakowski of NBC’s “30 Rock” and runway designer Nicole Miller
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Acquisition
Samsung Winning Video to Appear in Super Bowl Spot
Samsung and the National Football League have named nine finalists in a video contest that will turn the winning story into a TV spot that will air during the Super Bowl pre-game show in February.
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Acquisition
mtvU Runs ‘Indebted’ Contest with $10K Prize
They may not discover the solution to the nation’s fiscal quagmire, but aspiring student economists who devise a video game to deal with the economic downturn have a shot at a $10,000 prize in an mtvU contest.