Data Driven ROI
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Acquisition
Final Round of $1 Million Doritos Super Bowl Ad Contest Starts
Doritos is staging the final phase of its $1 million Super Bowl ad challenge, with consumers voting for one of five finalists eligible to win tickets to the Big Game.
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Acquisition
Heinz Reprises its Ketchup Packet Design Contest
The H. J. Heinz Co. is at it again, calling on grade-school students to create designs for its Heinz Ketchup packets.
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Data Driven ROI
Poor Returns Service May Affect Future Shopping: Study
What’s worse than a consumer who has something to return? Hurdles in the return process. And according to a new study, those hurdles are getting higher
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Acquisition
Alltel Wireless Runs “Hoops Getaway” Sweeps
Alltel Wireless is offering its customers a chance at a free trip to a college or pro basketball game with members of their calling circle.
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Acquisition
KFC Runs “Hail Mary” Scholarship Pass Play
If any National Football League team completes a “Hail Mary” pass on the final play of a divisional or conference championship game, KFC will make a six-figure donation to its Colonel’s Scholar’s Program.
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Acquisition
Music Fans Get A Chance at Glory with “My Grammy Moment”
Singer Katy Perry has garnered lots of attention for her 2008 single “I Kissed a Girl,” from nominations as the favorite MySpace performer in the Teen Choice competition to winning the 2008 MTV Europe Music Award as the best new act.
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Data Driven ROI
Consumer Loyalty, Isn’t that the Goal?
Developing and nurturing loyalty should be the marketer’s primary, day-to-day concern. Here’s why doing so increases the likelihood their brand can withstand economic turmoil, competitive threats, and reasonable price increases
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Acquisition
Essay Promotion Will Reward Obama Fans with Inaugural Tickets
They don’t have to summon up the “Audacity of Hope” in 25 words or less, but Americans are being given the chance to win an essay contest and score one of 10 pairs of tickets to the hottest show in Washington D.C. this month
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Acquisition
Tostitos Runs Bowl Race for Longhorn, Buckeye Fans
Tostitos upped the ante on the rivalry between the University of Texas and Ohio State in the run-up to Monday night’s Tostitos Fiesta Bowl
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Acquisition
Dr. P and the Roses
Be careful what you wish for, because you just may get it. And be careful whose intellectual property you’re wishing on, because if things turn bad, you