Data Driven ROI
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Acquisition
Schwan’s Offers Toyota Prius in Online Game
Schwan’s Consumer Brands North America is out with an online promotion that offers the chance to win a Toyota Prius and other instant-win prizes.
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Acquisition
Mars Snackfood Boost Sales with Instant-Win Game, Sweeps
Mars Snackfood U.S. is hoping to spark candy sales with an instant-win game and sweepstakes tied to the Super Bowl, which offers football fans the chance to experience the Big Game in person next year.
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Acquisition
Earnhardt Drives Nationwide Marketing Effort
NASCAR star Dale Earnhardt, Jr. is the featured celebrity in Nationwide Insurance marketing campaign that starts with TV spots to debut during next month’s Daytona 500 race.
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Acquisition
Herbal Essences Launches ‘Hydralicious’ Promo
Procter & Gamble’s Herbal Essences is pitching its latest hair care products with a sweepstakes and instant-win game offering the chance to win a host of gift cards.
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Data Driven ROI
Provide Great Sales Support in a Tough Economy with a Marketing Portal
In any economy, salespeople must be supported by the marketing department to succeed in their jobs. But in a recession, marketing departments are often the first to suffer reductions in staff
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Acquisition
Mars Offers Paris Trip in Valentine’s Day Contest
Mars Snackfood wants people to think green for Valentine’s Day this year, as part of an online contest featuring its iconic spokescandy Ms. Green.
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Acquisition
Manning, Williams Siblings Set for Oreo II
Those quarterback Manning brothers and tennis star Williams sisters are set for round two of the Oreo Double Stuf Racing League.
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Data Driven ROI
Alliance to Handle HSN Credit Card Services
Alliance Data Systems Corp. has signed a multi-year agreement to provide both co-branded and private label credit card services to HSN, the television home shopping channel and online marketer.
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Acquisition
Burger King Incentive Offers $1,000 Amazon Gift Cards
Burger King Corp. is offering an incentive to customers who use their Visa cards at its restaurants.
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Acquisition
Pink Panther Breast Cancer Campaign Gets More than 1,000 Entries
DeviantArt, Inc. recently concluded an online art contest in collaboration with MGM Consumer Products in a campaign to fight breast cancer by raising money for the Susan G. Komen