Data Driven ROI
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Acquisition
Cheesecake Factory Celebrates 30 Years with Naming Contest
The Cheesecake Factory is promoting its 30th anniversary with a contest that asks patrons to name the next cheesecake flavor for the menu.
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Acquisition
Sony “Year One” Sweeps Launched During Super Bowl
Sony Pictures used a Super Bowl spot to preview its “Year One” comedy and boost a sweepstakes for the run-up to the film’s summer debut.
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Data Driven ROI
The NCDM Database Excellence Award Winners
Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve
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Data Driven ROI
Harte-Hanks Income Plummets 48% in Quarter
Harte-Hanks Inc. posted net income of $14.3 million for the fourth quarter, a 48% decrease from net income of $27.5 million in the prior year.
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Acquisition
Hilton Hotels Ties Bookings to Sweepstakes
Hilton Hotels & Resorts is rewarding guests who travel with their pets a chance to win a family vacation. It’s the latest incentive by the hotel chain to promote its pet friendly program.
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Data Driven ROI
Don’t Ask For Feedback If You Don’t Want To Listen
Savvy companies that want to gauge reactions to their products and services ask customers for their comments and complaints. But are they responding to their critics or are they simply letting them vent? Here’s some tips on how to handle customer comments, both good and bad
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Acquisition
Champion Lets Fans Design Hoodie with Online Contest
Champion is giving people a chance to design their own hooded sweatshirts as part of an online contest that celebrates the iconic apparel.
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Acquisition
Jim Beam UGC Contest Searches for Spoof Ads
Jim Beam wants everyday Americans to try their hand at remaking a recent TV spot that brings some outrageous male fantasies about the perfect girlfriend to the small screen.
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Acquisition
Burger King Wraps up ‘Kids Choice’ Awards Sweeps
Burger King is in the final days of a sweepstakes with partner Nickelodeon that will send 25 families to the 22nd annual “Kids Choice Awards” in Los Angeles.
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Acquisition
Anheuser-Busch’s Stella Artois Sponsors Short Film Contest
Stella Artois and film networking site TriggerStreet.com are partnering with actor Kevin Spacey on an independent filmmaker competition that will award a $50,000 cash prize to the winner.