Data Driven ROI
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Data Driven ROI
Alliance Names Heffernan CEO
Alliance Data Systems has approved a leadership succession plan. Under its terms, on March 1 J. Michael Parks will relinquish his CEO position, although he will remain chairman of the board of directors. Edward J. Heffernan, currently CFO and executive VP, will become president and CEO.
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Acquisition
Boston Market Offers $50,000 in Sweeps
Boston Market is luring customers with new menu options and a sweepstakes, which will award one winner with $50,000.
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Acquisition
BK Hoops Tourney Offers Big Cash Prize
Burger King is running its fourth annual “BK B-Ball Battle” offering a $20,000 cash prize for the team that wins the three-on-three national tournament.
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Acquisition
Basketball Fanatics Get Shot at Coke Zero Spot
Coke Zero is giving college basketball fans a shot at 30-seconds of fame.
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Acquisition
YouTube Singing Contest Focuses on American Flag
The Smithsonian is generating some excitement around its housing of the American flag inspired by the national anthem with its first YouTube singing contest.
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Acquisition
David’s Bridal Targets Prom-Going Teens with Contest
David’s Bridal is giving teen girls a chance to design and share their dream prom ensemble through an online contest that offers the chance to win a $5,000 scholarship and other prizes.
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Acquisition
Gap Casting Call Gets 326,000 Votes
About 326,000 votes were cast to help Gap choose four new young faces to star in its latest ad campaign.
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Acquisition
Buzz Haircuts Earn Sweeps Entry for New Butterfinger Buzz Candy
Nestlé USA’s Butterfinger is looking for some brave souls. In this case, that involves a buzz haircut and some temporary spray paint
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Acquisition
Kimberly-Clark Holds ‘Potty Dance’ to Promote Pull Ups
Kimberly-Clark is hyping up its Pull-Ups product with a marketing campaign and a dance designed to help make potty training fun.
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Acquisition
Subway Lures Customers with Sports-Themed Game
Subway is using in-store advertising to drive customers to its Web site to play a basketball-themed game offering the chance to win a VIP basketball experience with San Antonio Spurs superstar basketball player Tony Parker