Data Driven ROI
-
Acquisition
Tim Hortons Brings Back ‘Roll Up’ Promo
Tim Hortons is back with its Roll Up The Rim To Win promotion offering the chance to win more than 31 million prizes, including 2009 Toyota Venzas.
-
Acquisition
Dairy Queen Swaps Gift Cards for Blogger Posts
Dairy Queen International is serving up a brand new item: a blog for company employees to post threads and spread the word about its new value menu items and promotions.
-
Acquisition
CBS Sweeps Offers Unique Prize: a Colon Exam
It’s not exactly “Who Wants to Get a Colonoscopy?” but CBS Cares, the public-service division of the CBS Marketing Group, is promoting colon cancer awareness with a sweepstakes that will fly one lucky winner to New York for a three-night hotel stay and a stem-to-stern screening for the disease.
-
Acquisition
Del Monte Reveals New Milk-Bone Spokesdog
Del-Monte Food’s Milk-Bone has named its first spokesdog in an online contest to celebrate the brand’s 100th anniversary.
-
Acquisition
Quiznos Gives Away 1 Million Sub Sandwiches
Quiznos is giving away 1 million sub sandwiches in the form of printable online coupons.
-
-
Acquisition
New Veal Campaign Offers a Year of Groceries
A new online, retail and TV campaign designed to get consumers to cook more veal at will award one winner with free groceries for a year.
-
Data Driven ROI
ICT Group Adds Eileen S. Fusco to Board
ICT Group Inc. has added Eileen S. Fusco to its board of directors.
-
Acquisition
North Face, Polartec Hunt for Eco Champions
Outdoor apparel maker The North Face and textile manufacturer Polartec are teaming up for a contest that will reward one person’s passion for environmental causes with a $1,000 shopping spree and a $15,000 donation to the green cause of their choice
-
Acquisition
Reese’s Instant-Win Prizes Add up to $2.5 Million in Cash
The Hershey Co. is launching an on-pack, instant-win promotion around its Reese’s brand, which offers $2.5 million in cash prizes.