Profiles & Campaigns
-
Acquisition
Coca-Cola’s Olympic Marketing Director on Marketing at the 2016 Games
James Williams, Olympic marketing and assets director at Coca-Cola, talks about the multifaceted marketing of its iconic brand at the 2016 Olympic Games.
-
Acquisition
Parents Share Love in Dear GapKids Back-to-School Videos
GapKids is out with a series of videos titled Dear GapKids that show kids heading back to school in various scenarios and parents weighing in.
-
Acquisition
Fruit of the Loom Tricks Shoppers at Pop-Up Shop
Fruit of the loom opened a pop-up shop under the faux name Früt to show customers that’s its underwear really are chic.
-
Acquisition
Marketing Olympic Athletes Masks Challenges in Rio
Zika, poverty, political unrest: all reasons marketing Olympic athletes and their inspiring stories is a way to soften the atmosphere for the Games in Rio.
-
Acquisition
PetSmart Pops-Up Doggy Ice Cream Social
The PetSmart Treat Your Pup Sweepstakes uses the hashtag #TreatYourPup for a chance to win PetsHotel services including dog day camp and grooming services.
-
Acquisition
Coca-Cola Unveils Extensive Summer Olympic Marketing Campaign
Coca-Cola has unveiled details around its #ThatsGold campaign tied to the upcoming Summer Olympics in Rio.
-
Acquisition
A Handful of Clever Marketing Principles and Pokémon Go Goes Wild
Forbes contributor Jayson DeMers lays out the seven principles for marketing Pokémon Go that marketers can use to promote their own products.
-
Acquisition
Brisk Iced Tea Designs “Pineapple” Sneakers for Sweepstakes
Brisk Iced Tea is launching one of its latest flavors, Pineapple Passionfruit, with a sweepstakes offering its first pair of custom-made sneakers.
-
Acquisition
Owners of Hostess Twinkies Pitch to a New, Young Audience
Metropoulos & Co. took Pabst Blue Ribbon beer on a turnaround and made a killing. Now, it is looking to do the same with an iconic brand: Hostess Twinkies.
-
Acquisition
Ideas to Steal from Killer Social Media Campaigns
So here you have a bunch of ideas to steal from killer social media campaigns from brands like L’Oréal, IHOP, Baileys Irish Cream, Valspar and Holiday Inn.