Profiles & Campaigns
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Engagement
3 Key Strategies to Analyze Your Brand
While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option.
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Acquisition
Degree Deodorant Samples New Product with Dry Cleaner
A shocking statistic: Millennials have thrown away 300 million pieces of clothing because they became stained by deodorant.
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Acquisition
McDonald’s Launches Unbranded Campaign
The TV spots broke last week and leave the viewer curious about what the star, Mindy Kaling, is up to.
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Acquisition
Local Kiss the Kia Contest Goes Viral
A local Kia dealer is getting plenty of attention for a contest requiring participants to kiss a Kia for 50 hours.
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Acquisition
Take a Page from Chase’s Loyalty Playbook
Chase’s Sapphire Reserve now has a cult-like following. Learn why so many stars aligned and how to tap into its loyalty playbook.
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Acquisition
Warren Buffett’s Likeness Appears on Cherry Coke Cans
In Warren Buffet circles, it’s well known that he likes—even loves—Cherry Coke. It is also well known that his company, Berkshire Hathaway, is Coke’s largest single shareholder.
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Acquisition
Top 10 Most Widely Read B2C Articles from March
Need to catch up on what’s doin”? Here’s our reader’s top picks for March.
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Acquisition
Behind the Scenes of Marriott’s Snapisodes with Amanda Moore
Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.
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Acquisition
Stepping up to the Plate, Pepsi and Aquafina Activate MLB Sponsorships
PepsiCo is launching a full season of activations around its MLB sponsorships, including sampling, concerts, contests and a branded bar in Yankee Stadium.
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Acquisition
KFC and NZ Post Office Partner in Home Deliveries
KFC and NZ Post are testing a program to increase postal revenue and loyalty.