Profiles & Campaigns
-
Acquisition
Air New Zealand Finds a Niche in Video Storytelling
Jodi Williams, GM of global brand and marketing for Air New Zealand, shares
the brand’s strategy of video storytelling as a marketing tool. -
Email
Smart Ways to Harness the Power of Testing in B2B Email
Constant testing and experimentation is essential in B2B email marketing. Learn how Pitney Bowes and more are maximizing their email potential.
-
Acquisition
Vans Skateboarding Clinics Celebrate Girls
The Girls Skate India clinic is the next chapter in street wear
brand Vans global campaign, This is Off the Wall. -
Profiles & Campaigns
Anime-Inspired Campaign Makes Oregon Seem Magical
A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.
-
Acquisition
7-Eleven Adds 3 Million Loyalty Members with Points Giveaway
7-Eleven is ramping up efforts to drive loyalty membership with a
sweepstakes that gives away a cool million loyalty points. -
Acquisition
A New Cheetos App Gets Cheesy at SXSW
Rachel Ferdinando, VP marketing, Cheetos, gives us the skinny on
how the AI-enabled app, Cheetos Vision, came to be. -
Profiles & Campaigns
PRO Awards Confidential: Why Aramark Won B2B Gold (And You Could Too!)
As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.
-
Acquisition
Electronic Ad Delivers Fun and a New Car Smell for Toyota
Saatchi & Saatchi got together with Structural Graphics and together they
threw every notion of caution to the wind. -
Engagement
Wakanda Forever: Black Panther’s Lessons for Marketers
When he’s not busy defending the nation of Wakanda, Marvel’s Black Panther can teach marketers a thing or two about building demand for a new property.
-
Acquisition
Stacy’s Pita Bags Celebrate Women’s History Month
Stacy’s Pita is showing its support for Women’s History Month
through its packaging.