Profiles & Campaigns
-
Profiles & Campaigns
Burns & Wilcox Wins Big With PGA Sponsorship
Add wholesale insurance broker and underwriting manager Burns & Wilcox to the list of companies sinking a hole in one with B2B sports sponsorships.
-
Acquisition
Massage Envy’s SVP of Marketing Talks First Sports Sponsorship
Derek Detenber on its PGA Tour partnership, marketing to men
and how its plans to move forward. -
Acquisition
Ikea Stages Anti-Bullying Social Experiment
Brands that have staged live social experiments around important issues
like bullying can draw enormous exposure for the company. -
Engagement
How Motherhood Made Me a Better Marketer (and Vice-Versa)
Just in time for Mother’s Day, Nina Wooten of DiscoverOrg shares the parallels of her journey in marketing and motherhood.
-
Acquisition
Ally Bank Outfoxes Competitors with High-Impact Disruptor Strategy
Go behind the scenes with Ally’s CMO Andrea Brimmer to learn how she
plans, and successfully executes, its disruptor strategy. -
Events
B2B Events Get Inspired by the Women’s Movement
Brands like Twitter and Cisco are leading the way when it comes to increasing the profile of women at B2B events.
-
Acquisition
PRO Awards Finalists Announced, Gala Set for June 19 in New York City
Come join hundreds of the world’s leading marketers at the industry’s
most commemorative affair, the 2018 PRO Awards gala. -
Acquisition
April’s Top 10 B2C Must Reads
Catch up on the latest news, marketing campaigns, tips, trends and
more with this roundup of the top 10 most widely read B2C articles. -
Acquisition
Bud’s Latest Brew Inspired by George Washington’s Recipe
Budweiser has given beer drinkers another reason to buy its expanding line of
beverages with the newest addition to its Reserve Collection. -
Acquisition
American Express’ Secret Garden at Coachella
American Express added a fresh take to its fourth year at Coachella,
staging an exclusive destination for its VIP customers.