Pop-Ups Archives - Page 6 of 8

FX Activates a ‘Courtside Club’ Exhibit to Highlight One of the Biggest Scandals in Sports

When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big or go home” kind of moment. And that was FX’s approach when it unveiled a “Courtside Club” fan exhibit to bring to life the real events behind its limited series “Clipped” about disgraced NBA team owner Donald Sterling. The free […]

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B-to-C Events

The Brief: Philanthropic Pizzas and ‘Gaychella’

This week’s hot takes on hot topics in experiential marketing cover tot-protecting pants, “Gaychella” and pay-what-you-want pizzas.

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B-to-C Events

The Brief: ’80s Brats and Mega-rich Superfans

This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl salons and mega-rich superfans.

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B-to-C Events

Intel’s AI Art Gallery in Toronto is a Consumer Testing Ground for Perceptions

Investing in cutting-edge tech can be daunting, and the traditional store setting often involves cut-and-dried conversations. As part of a year-long campaign surrounding the launch of the Intel Core Ultra mobile processors for first-gen AI PCs, Intel is inviting emerging new media artists to showcase the product’s power in a living art gallery where each […]

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B-to-C Events

How Hands-on Pop-ups are Demonstrating the Science Behind CPG Products

It’s no secret that consumers are more skeptical and discerning than ever about the types of CPG products they’re willing to use, and pay for. More and more, they’re looking for a peek “under the hood” to understand how products work and the types of ingredients they’re made of. In response, brands like Tide and […]

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B-to-C Events

The Brief: Screaming Booths and Underwater Vending Machines

This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths.

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B-to-C Events

Formula 1 Miami Grand Prix: Amex, Jack Daniel’s, Hilton, Ferrari and More

The Formula 1 Crypto.com Miami Grand Prix returned for its third year at the Miami International Autodrome with a sell-out crowd of almost 300,000 fans visiting Hard Rock Stadium, May 3-5. From elevated hospitality experiences and celebrity-attended parties to graffiti murals and pop-up shops, we round up activations, events and festivals that kicked brand awareness and fan engagement into high gear around the 305.

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