Mobile

• Mobile

  Mobile Web a Tidy Fit for The Container Store

  The brand’s mobile incarnation ports over popular Web features such as customer reviews, Click & Pickup, and the ability to check in-store availability of an item

• Mobile

  Buick Zeroes In on Verizon iPhone Users with Mobile Ad Campaign

  Five-week campaign targeted users who’d just bought a new Verizon iPhone

• Mobile

  Smartphones Extend the Desktop Experience—Including Search: Google Study

  Smartphone users pay attention to—and are moved to act by—mobile advertising: That’s one of the findings of a new study sponsored by Google

• Mobile

  Mobile Effort Feeds Separate Database for K&G Fashion Superstore

  Here’s a sign of the times: K&G Fashion Superstore’s loyalty program has captured physical and e-mail addresses since 2007. But when the retailer implemented a new point-of-sale system in 2010, its marketing executives knew mobile had to be priority.

• Mobile

  Soap.com, Diapers.com Roll Out Smartphone Apps that Work Offline, Too

  Mobile commerce is often great in theory and hideous or frustrating in practice. Not only are the screens small, the product shots hard to see and the checkout pages difficult to type into

• Mobile

  Motherhood Sends Moms to Smartphones: Study

  More than half of the moms responding to a study on parenting and mobile use said they first bought a smartphone as a result of having a child

• Mobile

  Chicago Bulls Score with On-Demand SMS Game Updates

  As many guys will admit, getting game score updates pushed to a smartphone is one of the main reasons for owning the device. By downloading an app such as

• Mobile

  Use GPS to Personalize the Mobile Experience

  There are a number of questions CEOs should ask themselves prior to launching any mobile program: “How are people actually going to interact with my company/products/brand on their phones or tablets?” “What features should I prioritize (and which ones should I ditch)?” “Should I go with an app, a mobile-optimized site, or both?” But of all these questions, one that skips to the front of the line is, “How can I do cool stuff with GPS to attract customers who are nearby?” And then, “But what if I’m not a brick and mortar store—can I still benefit from GPS?”

  With easy-to-integrate GPS functionality and built-in cameras on most mobile devices, there’s no reason for marketers not to make use of this functionality. But how should they do it? And who should do it?

  Marketers in almost any industry can use location-based tie-ins to boost their mobile traction.

• Mobile

  Dismiss Mobile Search & You’ll Lose Big

  I am not going to bury the lead: Marketers that dismiss or ignore mobile search will regret it later. While we’ve heard year after year that

• Mobile

  How Small Businesses Can Get Into the Mobile Game

  There’s no single foolproof approach or strategy for using mobile platforms. And there’s no strict format for the sites and apps one can create. There is, however, a quickly-evolving list of best practices, not to mention, a few guidelines for deciding which property-type makes the most sense