Mobile
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Mobile
Amobee Acquires RingRing Media
Amobee Media Systems, a mobile advertising systems developer, has acquired mobile advertising agency, RingRing Media.
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Mobile
Kahzam Acquires SMS Text Coupon Firm
Web platform development firm Kahzam, Inc. will acquire TeCoup.com LLC, a firm which provides SMS text coupons.
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Direct Marketing | Print
Smartphone Users Will Buy, If Site Allows: Survey
Here’s good news for marketers who have invested in mobile marketing platforms: Smartphone users will make purchases using their handheld devices. But here’s some bad news: Potential customers will hang up if a retailer’s mobile site functionality is poor.
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Mobile
Wendy’s To Offer Mobile-Based Coupons In Northeast
Fast food chain Wendy’s International has selected Options Media Group Holdings, Inc., to help roll out a mobile couponing campaign.
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Mobile
7-Eleven Tests Mobile as a Marketing Channel
Quick-service retailer 7-Eleven is testing the mobile-marketing waters with a San Diego promotion designed to see how many of its customers will text in for a free Slurpee or Big Gulp
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Mobile
Mobile Marketing Association Head to Leave after Less than a Year
Mobile Marketing Association global CEO and president Mike Wehrs will give up his post at the helm of the trade association at the end of this year
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Mobile
Multimedia Mobile Campaign Supports “Avatar” Movie
LG Electronics MobileComm, Twentieth Century Fox and Lightstorm Entertainment have teamed up to create a new multimedia campaign supporting the new James Cameron film “Avatar.”
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Mobile
Codes About to Break
Face it: If you use your mobile phone mostly for talking, you’re old Today’s phones are morphing into Swiss Army knives of communications capabilities,
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Mobile
On the Move
“Mobile is the future — and it always will be.” For the past decade, that has pretty much summed up both the potential value of running campaigns directly to users’ handsets, and the seemingly endless stumbling blocks that kept mobile marketing from being more than an interesting side-project
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Mobile
A Google in Your Pocket?
Elsewhere in this issue we mention Google-watching as a trend for 2010