Mobile

• Mobile

  Slow Traffic in the Check-in Lane

  A new study from the Pew Research Center has found that only 12% of U.S. smartphone owners use their devices to tell their social graph where they are and what they’re doing

• Mobile

  Remember, Text Costs

  While carriers such as AT&T are moving to unlimited messaging plans, many users still have text limits, and cost-conscious users seem more prone than ever to get litigious about SMS campaigns that cost more than they expected

• Mobile

  Settlement in Suit Alleging NBC, Fox Text Games Were Illegal Lotteries

  A settlement has been reached in a proposed class-action suit filed over the use of premium text messaging as a channel for promoting games built around two once very popular TV shows

• Mobile

  The Top 5 Mobile Web Mistakes – And How to Avoid them

  The mobile web holds tremendous potential as a channel for building customer relationships, loyalty and revenues, but there are several common mistakes companies make on the road to mobile web success

• Mobile

  Web Beats Apps on Tablets

  Tablets are coming up fast, but are they a lightweight laptop or a large-screen mobile device? Both, of course. But in their mobile guise, while tablets

• Mobile

  Five Key Steps to Mastering Mobile Marketing

  The key to masterful marketing in this changing landscape is both understanding mobile users and creating a site that works on both traditional and mobile devices. Here are five tips for creating an exceptional Web experience on mobile devices

• Mobile

  AmEx’s Paskalis Gives Ten Tips For Brand Marketers Using Mobile

  Brands don’t get to be 160 years old without being adaptable. Lou Paskalis, American Express’s vice president of global media, content developing and mobile marketing, offers a double handful of considerations for companies—established and emerging—entering the mobile space.

• Mobile

  Many Roads to Mobility

  Chief Marketer’s 2011 Mobile Marketing Survey tracks the way brands are going where the customers go

• Mobile

  Optimizing your eCommerce Site for Mobile

  Mobile is marketing’s most portable and accessible channel. It puts brands literally in the palm of their customers’ hands. That’s the good news. The bad news is that the lure of proximity marketing is often overshadowed by impatience. Companies enticed by the promise of personal access to their customers often suffer a similar fate—a quick-and-dirty approach to mobile commerce which is marked by a brand’s attempt to recreate its entire website for the mobile platform.

• Mobile

  Health & Wellness – to Go

  For health and wellness marketers trying to motivate healthy changes in behavior, mobile is a perfect fit. The most successful health and wellness initiatives are simple, convenient, and easily integrated into the consumer’s life. Mobile perfectly mirrors those attributes, allowing consumers to interact with the brand whenever and wherever they need to. Successful mobile programs devise engaging apps that create value for both the brand (through frequent and deep engagement) and the consumer (through instantly accessible information and support.) Here are four marketers who make mobile work: