Mobile
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Mobile
The Mouse Goes Mobile: Disney Embraces PDA Marketing
Disney may be a small world after all, but it takes big people to access it, especially via mobile devices.
Disney
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Email
Paper, Mobile and E-mail Marketing Synch Up
A new service from Mobile i-Mail seeks to remove guesswork from the timing of multichannel, multi-effort campaigns.
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Mobile
Mobile March of the Penguins
It’s got football and baseball, sure, but basically Pittsburgh is a hockey town. After all, the Pittsburgh Penguins have brought home three Stanley Cups,
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Mobile
Facebook Goes Places: Implications of New Geo-Social Features
It remains to be seen if the dozens of geo-social networks, from Foursquare and Gowalla on down, got a boost or a boot from the launch of Facebook Places
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Mobile
Malls, Walking: The Latest Shopping Apps
At least those second-string wishes have come true. A number of recent smartphone apps use either location, mapping or some tech gizmo to log in mall
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Mobile
Location, Location, Location
When geo-social games those contests on mobile devices that let users check in and become of their favorite places first attracted notice, marketers were
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Engagement
Sports Authority Pitches Check-in Rewards via Loopt Star App
Retailer Sports Authority has opted to test running promotions in the geo-social network Loopt Star that will give iPhone users discounts for checking in either at SA stores or
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Mobile
Retailers, Mall Group Sign on to “Walk In, Win Points” Mobile App
Four major retail brand names and the largest U.S. mall property group have agreed to become the first clients of a new location-based shopping app that gives smartphone users points for just walking through the door
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Mobile
BD Network Acquires We Love Mobile
BD Network, a U.K.-based advertising agency, has acquired We Love Mobile, a mobile creative agency.