Mobile
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Mobile
Mobile Check-ins and Why Direct Marketers Will Love Them
This may have been the shopping holiday of the check-in, at least from a growth perspective. Data from Foursquare indicates that of the top 10 retail brands
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Mobile
Mobile Campaign Lets Fans Look Deeper into “Inception” DVD
Some promotions for movies and DVD releases use barcodes to offer behind-the-scenes glimpses, on the theory that their biggest fans or most motivated audiences will value that content as much as a giveaway
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Mobile
JCPenney Unwraps New Mobile Initiatives for the Holidays
JCPenney has unwrapped a number of new mobile initiatives, investing heavily in new technologies just in time for the holidays so customers can easily make purchases directly from their mobiles
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Mobile
Global Ad Forecasts Call For Growth Led By China
The numbers may differ by a tenth of a percentage or so, and the hard dollars may not line up, but the general trends are the same: Global marketing spending is going to jump in 2011, with Brazil, Russia, India and China (the
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Email
Enhance Your Holiday Sales with Mobile Commerce Strategies
Adding mobile commerce to your online sales strategy is an easy way to increase the reach of an online store and increase sales; after all, your mobile commerce strategy encompasses your email marketing promotions.
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Direct Marketing | Print
Short and Sweet: Quick Tips for Marketing Success
If you’ve got a few minutes, we’ve got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the
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Mobile
Easy Stages to Mobile
It’s no shocker that more people are accessing the web today via mobile devices than ever before. A July 2010 study from the Pew Internet & American Life
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Mobile
A Head Count for Mobile Ads
First come the ads, and then, as night follows day, must come the metrics. That’s the rationale behind new guidelines for measuring the impact of mobile
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Mobile
Better Channel Integration with Short URLs and QR Codes
With Americans spending nearly a quarter of their time online on social networking sites and blogs (a 43% increase from just a year ago, according to a recent study by Nielsen), there is no reason marketers should not be taking advantage of these new communication platforms.
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Engagement
How Simon Mall’s New App Benefits Retailers and Shoppers
A shopper walking into The Fashion Mall at Keystone in Indianapolis, IN, can click on the new Simon iPhone app to discover that she can get $30 off at Gap if she brings any of her old denim to the store