Mobile
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Email
Be Human: 10 Email Marketing Tips
Are your email messages really connecting? At the MarketingProfs B2B Forum,
Michael Barber shared tips for engaging readers. -
Acquisition
Kate Spade Taps AR to Get Customers into New Paris Store
At a time when retailers are closing stores and laying off employees, brands like
Kate Spade New York look to tech to create one-of-a-kind experiences. -
Acquisition
AR, Experiences, Unleashed to Regain Toys ‘R’ Us Customers
Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers
coming to its stores with a pitch for “free play.” -
Acquisition
Technology Trailblazer: Patrón Innovates with New Apple AR Tech
Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology
have changed the consumer—and marketer—experience. -
Acquisition
Gatorade Settles with California Over Dissing Water in Mobile Game
Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements
about water in a videogame it developed for teens and young adults. -
MarTech
Building Mobile Apps That Solve Pain Points: 3 Tips
Consider these three key pain points as you choose development partners and build your mobile apps and mobile web experience.
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Acquisition
YouTube’s New Updates: What You Need to Know
YouTube has been releasing updates over the last few months and this week it shared a number of changes important to marketers.
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Acquisition
UPS Consumer Experience is All About Taylor Swift’s New Album
As the official delivery partner for Taylor Swift’s new album “Reputation,” UPS
has activated a consumer experience to engage the legions of Swifties. -
Acquisition
As the Focus Shifts to Gen Z, Agencies are on the Rise
The massive buying power of Gen Z has given rise to a cottage industry of agencies, media companies and consultancies specializing in marketing to Gen Z.
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Acquisition
Hacks, Millennials, Tech, Bots & CMOs
Catch up on the most widely read articles from July.