Mobile
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Mobile
Adenyo Signs Licensing Deal With InferSystems
Adenyo, a mobile marketing software company has signed a licensing agreement with InferSystems Corp, to use its predictive analytics engine, which can be applied to enhance online and offline customer prediction tools.
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Mobile
Food Web Sites and Mobiles Lead Consumers to Bargains
More consumers are turning directly to consumer packaged goods companies to find deals and discounts
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Mobile
Consumers Crossing Channels In-Store and Online
Once upon a time, customers went into a retail store to research a new purchase. Then, they did the research online before going out. Today, thanks to mobile, they’re researching online before they leave the house
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Mobile
PhoneSexy: Why E-Dialog’s Mobile Acquisition Makes Sense
For marketing service providers, the latest killer app isn
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Mobile
Visa Buys Mobile Payment Firm CyberSource for $2B
Visa Inc., the credit card giant, has acquired CyberSource, a provider of electronic and mobile payment systems for approximately $2 billion in cash.
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Mobile
Starbucks Expands Mobile Payment Test to Target Stores
Caffeinated colossus Starbucks is expanding an earlier in-store test of an iPhone payment system to more than 1,000 outlets. Since last year, the system has been testing in 16 outlets
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Mobile
Come on In!
For four months last year, Sonic Drive-Ins tested a new mobile platform that detects when opted-in users have entered a small area around its stores,
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Mobile
Do You Need an App?
Did the unveiling of the Apple iPad get your marketing department thinking, Uh-oh, now we really need an app!? Not so fast. While Apple has great credentials
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Mobile
M&C Saatchi Buys Inside Mobile
M&C Saatchi has purchased Mobile marketing firm Inside Mobile for an undisclosed amount.
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Mobile
Epsilon Taps Netsize for Mobile Services
Epsilon International has joined forces with Netsize, a mobile communications company, to provide opt-in mobile marketing services across Europe.