Events
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Engagement
Marcal Repositions its Brand in $30 Million Campaign
Marcal, the oldest recycled paper maker in the country, emerged from bankruptcy last year and began the journey to reinvigorate its brand
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Engagement
Tips on Marketing to the Recession Mom
We hear about it everywhere. Economic news going from bad to worse, the real estate crisis, record debt levels, stock market volatility, food and energy inflation
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Engagement
Land O Lakes Puts Shopper Marketing Focus on Cheese
Land O Lakes crunched some of its shopper marketing data to come up with its first in-store program specifically designed to boost sales of its premium deli cheeses
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Engagement
Sprite Combines Music, Social Nets and Reality TV in European Campaign
Coca-Cola brand Sprite has launched a campaign in Europe that links music, reality TV and the Internet in a new way, by sponsoring an ongoing YouTube series about a young unknown British singer chosen to try her luck in the New York music scene—with advice from online viewers
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Engagement
Kellogg Settles with FTC over Health Claims on Cereal
Kellogg Co. has reached a settlement with the Federal Trade Commission over charges that some of its advertising claims for Frosted Mini-Wheats were false
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Engagement
Coca-Cola Co. Sponsors Commission on Shopper Marketing
As consumers reset shopping habits during the recession, a change that many experts expect to become the norm for the long term
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Engagement
After February Uptick, March Retail Sales Slip
After February retail sales inched up a by barely a hair, giving retailers a glimmer of optimism, March sales made it clear that consumers are still hunkered down
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Engagement
Kimberly-Clark Goes All Out For Gender-Specific Depend
People don’t really like talking about diapers for adults. And adults who need them don’t always like to accept that fact.
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Engagement
Tecate Offers Rebate to Watch HBO Boxing Match
The Mexican brand Tecate is sponsoring an anticipated boxing match in Las Vegas next month on Cinco de Mayo with an integrated program that includes commemorative packaging and a rebate
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Engagement
How Sears is Coping with the Recession: Q&A
Sears is repositioning its brand with a new tag line, “Sears. Life. Well Spent”