Events
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Engagement
CPG Marketers Drop 18 billion More Coupons in 2010 First Half
Marketers continue to dish out millions of coupons and consumers are redeeming them at a fast pace
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Engagement
Integer Expands Shopper Marketing Expertise with New VP
The Integer Group hired Rocky Longworth as vice president of insight and strategy, a new position to help grow the firm’s shopper marketing expertise
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Engagement
Denny’s Hires a New CMO: Frances Allen
Denny’s Corp. has hired Frances Allen as its new chief marketing officer and executive vice president. The position took effect yesterday
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Engagement
To Guerilla or Not Guerilla
Whether you spell it guerilla marketing or guerrilla marketing (and people do spell it both ways) the concept is the same. Guerilla marketing was developed as an unconventional method of a field marketing promotion, like sampling
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Engagement
A Meeting of the Minds Between Retailers and Manufacturers
When it comes to driving the most value from rapidly expanding shopper-centric analytics, manufacturers and retailers would do best by sharing the front seat
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Engagement
Superstores to Grow, Retail Shelf Choices to Shrink: Nielsen
Consumer packaged goods (CPG) marketers should get ready for the acceleration of two major trends, according to two separate studies by The Nielsen Co.: the growth in share of sales by the shopping club, big-box supercenters and e-commerce
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Engagement
6 Ways to Use Local Radio to Drive Consumers to Retail
Hormel, the maker of Spam and Dinty Moore Stew, recently used radio and TV to take a national program down to a local level to drive consumers to retail.
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Engagement
Simplify Those Rebates
Rebates can stupefy, confound and turn consumers (not to mention retailers) into irate crazies. Schlage Link avoided this madness by using a few important
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Engagement
Behind the (Candy) Bar
Ghirardelli and its agency, The Smith Brothers, recently ran a series of sampling events, the largest promotion in the brand’s history, distributing 1
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Engagement
Custom Communications
AFTER A LIVE EVENT, brands typically extend one type of communication to consumers to keep the conversation going. Unfortunately, this narrow approach