Events
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Engagement
Understanding the Male Grocery Shopper: Study
You may be surprised by who you see in grocery stores these days. Recent studies reveal that approximately a third of the primary shoppers for groceries and household goods are now men
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Engagement
Linking Back-to-School & Back-to-Health: Not So Simple.
Each year, as awareness of health and wellness increases, more and more marketers are seeking to leverage this psychological fresh start to promote
their brand as a simple solution for back to health -
Engagement
Sears Rolls Web Site Targeting Puerto Rican Market
When it comes to targeting Hispanic consumers, most online merchants take an approach that centers on simple translation of their Web site
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Engagement
Strategies: Designing P-O-P Creative that Pops
As human beings we are wired to notice things that are different. It’s the fight or flight caveman-response mechanism. So adding things like LED lights, motion technology, sound clips and scents helps separate you from other activities happening in your space
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Engagement
Events: Dirty Streets Make Great Canvases
City streets have a well deserved reputation for being filthy. And whether that’s a good or bad thing depends on your perspective. GreenGraffiti, a company
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Engagement
Vehicle Shopping Tips for Your Next Road Show
When StarKist asked Grand Central Marketing to handle a vehicle tour over the summer to promote the healthy benefits of tuna, the agency chose an Airstream
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Engagement
Ben & Jerry’s Lids Sinc With iPhone App
Besides its Twitter tour, the Vermont ice cream superpower has launched another way to get people in touch with its treats: an iPhone app that makes visions
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Engagement
Lunchbox Wars: Hillshire Farms Throws Down the Tasting Gauntlet to Moms
Moms, Hillshire Farms is throwing down the gauntlet and it kinda smells like ham. Before school gets back in session, the brand is calling on lunchbox-packing
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Engagement
Retail: Good News for Private Labels
Private label brands have been steadily gaining ground over name brands, showing off more shelf space and siphoning money away from top brands
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Direct Marketing | Print
As Seen on TV—And Beyond: DRTV Trends and Tips
DRTV TRENDS AND TIPS FOR THE INTERNET ERA Chief Marketer recently chatted with Robert Medved, CEO of Cannella Response Television, LLC, to get his thoughts