Events
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Engagement
Primedia Launches Automotive Series
Primedia, Inc. has launched an automotive lifestyle series that it says will combine the most popular motor sport trends from around the world with key car culture and lifestyle elements in a fast-paced, engaging environment. Hard Drive is a …
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Engagement
Newcastle Brown Ale Sends Street Teams out Sampling
Imported beer maker Newcastle Brown Ale is set to start a grassroots “edutainment” campaign to get the word out about the brands. Three-person street teams, called “Ale Blazers” will visit local bars around the country offering product samples and …
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Engagement
Volkswagen Makes Its Mark at Sundance
Volkswagen of America, Inc. said it plans a pervasive brand presence at the Sundance Film Festival, which runs today through Jan. 30 in Park City, UT. Volkswagen is the official automobile of the festival celebrating independent films. Featuring the …
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Engagement
Truth Orange Hitting the Slopes
Truth, the largest national smoking prevention campaign for youth, will reach out to young people at popular winter ski resorts during its truth Orange winter grassroots initiative. Traveling with signature orange truth vehicles rigged with DJ decks, …
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Engagement
ABC Tour Touts New Shows
ABC Television braved sub-zero temperatures to host its Winter Preview Party at the Mall of America last weekend. The two-day event promoted primetime and daytime programming including Super Nanny, Blind Justice and General Hospital. Mall-goers played …
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Engagement
Nerf Signs Up As Harlem Globetrotters Sponsor
Hasbro, Inc.’s Nerf brand has signed on as a sponsor of the Harlem Globetrotters. The deal includes sponsorship of the 2004-2005 North American tour, and title sponsorship of the 6th Annual Harlem Globetrotters vs. The NABC College All-Stars Game on …
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Engagement
First Class All The Way
First class passengers on select Continental Airlines flights can soon carry that “first class” feeling with them, thanks to a new deal between Premier Bags, Inc., and the airline to distribute free luxury gift bags to customers. Starting Feb. 1., …
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Engagement
Slim-Fast Touts Success Stories
Slim-Fast Foods is using real stories to pitch its new Slim-Fast Optima Diet in an advertising and retail promotion campaign. The effort centers on TV and print ads featuring two real-life Slim-Fast users, chosen from thousands who wrote to Slim-Fast …
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Engagement
Private Plans
PRIVATE LABEL COULD move center-stage this year as Sears, Roebuck & Co. and Kmart Corp. merge their portfolios under the new Sears Holdings Corp. Store
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Engagement
National Impact
Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks