Events
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Acquisition
Energizer Targets Tuners via DUB
The Energizer Bunny is hanging with gearheads for a hip-hop concert and auto tour next year.
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Engagement
Sainsbury’s Launches Customized Magazine
U.K. grocer Sainsbury’s has launched a customized magazine that piggybacks its participation in Nectar, a popular coalition loyalty program.
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Engagement
Wal-Mart Breaks Celeb-Heavy Holiday Ads
Wal-Mart Stores is getting an early start with its holiday image advertising, but still plans to play up price when the shopping season begins in earnest later this month.
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Engagement
P&G Takes Tide To Go to Martha Stewart
Procter & Gamble wraps up an online sampling blitz for Tide To Go just as the brand appears tonight on The Apprentice: Martha Stewart.
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Engagement
McDonald’s Bids McRib Farewell Via ‘Tour’
McDonald’s Corp. is taking its McRib Sandwich on the road, giving consumers one last chance to taste the product before the company removes it from the menu. The McRib Sandwich, which debuted in 1982 as a promotional menu item, has outlived its original …
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Engagement
Campbell Brings Batman In-Store
Campbell Soup Co. will bring Batman into 7,000 supermarkets in first-quarter 2006. Campbell will install floor graphics in January and run FSIs touting the latest character tie-in for its kids’ soups. Campbell licensed Batman in its first-ever deal with …
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Engagement
Goodbye, Marshall Field’s
I said goodbye to Mr. Field while I was in Chicago last month. I walked through Marshall Field’s Michigan Avenue store for old time’s sake, before it
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Engagement
Bridging Off and Online
More and more customers are buying products over the Web and picking them up at a store. Although in-store operations have improved considerably in the
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Engagement
Brave New Storefront
Ninety percent of all applications on the Internet have yet to be invented, according to the man who invented it in the first place. Now in his sixties,
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Engagement
Citigroup Hangs Mirrors Across Manhattan
Citigroup’s Women & Co. division is bringing a little glam to guerilla marketing by posting mirrors in public places. The four-city effort puts hundreds of gilt-framed mirrors on city streets in New York, Los Angeles, San Francisco and Chicago. Captions …