Events
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Engagement
Home Depot and Rival Lowe’s Show 3Q Increases
The Home Depot, the world’s largest home improvement retailer, reported third quarter earnings of $1.5 billion, up 20%, versus $1.3 billion one year ago. Sales increased 10.5% to $20.7 billion. The company also reported a record average ticket of …
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Engagement
CMA Awards Secures $4.5 Million in Sponsorships
New York City is going country for tonight with the County Music Association Awards, backing the annual show in its first time outside of Nashville with $4.5 million worth of sponsorships. Fourteen leading brands are sponsoring the awards ceremony, …
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Engagement
Real Simple, Cotton Inc. Host Holiday Shopping
Cotton, Inc. and Real Simple Magazine will sponsor a cause-marketing blitz at 105 malls this holiday season. The Real Simple Festival of Giving will run in General Growth Properties’ malls this month and next, with tie-ins to local non-profits. …
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Engagement
Macy’s Thanksgiving Day Parade Morphs Into Marketing Tool
The Macy’s Thanksgiving Day Parade, with its huge TV viewership (50 million folks) and live attendance (3 million people regularly brave the weather to line Broadway) has become more than a mere parade. As John Friend, senior vice president, Cartoon Network Enterprises, puts it, “The parade is part of a fully aligned and integrated campaign.”
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Engagement
How Hasbro Created New Buyers for Old Products
Old brands can be resuscitated. It all comes down to creating a new audience and, whenever possible, leveraging technology, says Hasbro’s Mark Blecher.
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Acquisition
Mudd Jeans Launches Curvy Jeans
Mudd Jeans is readying a host of promotions to support its launch of denim jeans for curvy girls ages 15 to 24. The new line, Delicious Curves by Mudd, comes in 17 designs and features crystals, lace trim, embroidery, bleaching and tacking. The …
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Engagement
Simon Malls Tailor Ads to Passersby
Simon Property Group has installed interactive, digital signage in and around two malls in Atlanta and Westminster, CA. The signs pick up FM radio signals in passing cars and tailor the ad’s message to the demographics of the radio station that’s …
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Engagement
Commerce Bank, American Greetings Tap Ladies Who Launch
Commerce Bank and American Greetings have signed as sponsors of Ladies Who Launch, a networking service for women entrepreneurs. Kansas City, MO-based Commerce will use its sponsorship to launch a Visa card designed for women; American Greetings will …
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Engagement
Linens ‘n Things Sells for $1.3 Billion
Housewares retailer Linens ‘n Things is being acquired by a group of investors led by Apollo Management for about $1.3 billion. The Clifton, NJ-based retailer went on the block as part of a strategic review process. Sales fell nearly 4% to $629 million …
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Engagement
The N Heads ‘South’ with Subway Stunt
TV network The N hit the streets of New York City last week to build buzz around its new fall series South of Nowhere, offering consumers free subway rides via branded Metrocards worth $4 a piece.