Events
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Engagement
McDonald’s Rolls Out Gift Cards with $22 Million Sampling Effort
McDonald’s Corp. is out with its own reloadable gift card designed to increase the speed of register sales and give consumers a new gift-giving option. And this week, the QSR plans to celebrate the launch by seeding $22 million worth of cards to consumers.
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Engagement
Weekend Shopping Nears $28 Billion
Holiday shopping over Thanksgiving weekend hit $27.8 billion, up nearly 22% from last year.
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Acquisition
Simon Malls Lure Gift Card Buyers with Sweeps, Treats
Mall manager Simon Property Group and Visa USA are running an instant-win game touting its Simon Visa Giftcard to holiday shoppers.
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Engagement
Wal-Mart Plays Hardball on Price
Wal-Mart Stores is aggressively touting its lowest-price promise at the outset of the holiday shopping season.
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Engagement
F.y.e. Builds Loyalty Via Backstage Pass
Retailer f.y.e. (for your entertainment) has created a new loyalty program that rewards consumers with extra savings and discounts on CDs, DVDs games and other entertainment-based in-store products.
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Engagement
Nordstrom Brings Shopping to Online Entertainment
Nordstrom, Inc. is targeting online shoppers with a broadband channel that couples shopping with entertainment.
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Engagement
General Mills Launches Jolly Green Giant Sampling Campaign
General Mills has kicked off a multimillion-dollar marketing campaign around its Green Giant frozen vegetable products, reviving the iconic Jolly Green Giant in a first-time sampling effort for the brand.
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Acquisition
Disney Builds Narnia Buzz Via Snow Globe Experience
Walt Disney Pictures and Taubman Centers shopping centers are giving fans of the anticipated The Chronicles of Narnia: The Lion, the Witch and the Wardrobe a chance to experience the film days before its launch through larger-than-life, movie-themed …
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Acquisition
Sponsors, Fans Find Country Glamour in CMA After-Party Blitz
The Country Music Association knows how to throw a party. Just ask the 3,000 to 4,000 people who attended the CMA Post Awards Party at the Marriott Marquis Hotel Tuesday. The invitation-only party, open to CMA sponsors and their guests, fans and …
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Engagement
Super-Sized Drive Thru Touts Wendy’s Air Miles Promo
The definition of the drive-thru window just soared to new heights. Via a partnership between AirTran Airways, The Coca-Cola Co. and Wendy’s International, Inc., a Boeing 737 taxied through a specially designed Wendy’s drive thru to bring attention to a …