Events
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Engagement
Seattle Mall Tests Concierge Kiosks
NDR Media has installed concierge kiosks that handle in-mall promotions and loyalty programs in a Seattle-area mall. The three i-Concierge kiosks at Crossroads Shopping Center in Bellevue, WA, let shoppers access promotions and print coupons. By early …
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Engagement
Truth Uses Film Shoots as Events in New TV Campaign
Truth, the American Legacy Foundation’s national youth smoking prevention campaign, is out with a new TV campaign where the filming of the ads are events in among themselves. In New York City, cowboys rode cows, instead of horses, down Wall Street as …
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Acquisition
Malibu Rum Contests Search for Best Holiday Costume
‘Tis the season: Instead of decorating a tree this year, people can decorate themselves and get the chance to win a year’s supply of electricity or a cruise via a series of events sponsored by Malibu Rum. The first event takes place Thursday evening at …
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Engagement
King Kong Invades New York City
Just eight days before the national release of King Kong, a 6,000-pound gorilla (a statue, that is) took over New York City’s Times Square Monday to generate excitement for the film’s debut. Universal Pictures took center stage at Military …
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Engagement
A Few Good Toys
While the good troops at the Salvation Army are the greatest beneficiaries of America’s holiday cheer, another military branch does quite well this time
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Engagement
Brewing a Caffeine Buzz
When Dunkin Donuts wants to make a statement about its brand and signature coffee, the company thinks big. Six-to 10-feet-tall to be exact. To bill itself
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Engagement
Branding Convenience
Once the stepchild of brand retailing, in a world of high-RPM consumers, convenience stores may become the next darling of channel marketing. Credit for
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Engagement
The Beauty of Baileys
Sandra Mitchell, the owner of Divinity Salon and Day Spa in Philadelphia, didn’t like the look of the blue and white tile that blanketed her salon. So
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Acquisition
RadioShack Tours Malls with Red Chair
RadioShack is taking its red chair on tour for the holidays to help shoppers draw up a wish list of gifts.
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Acquisition
Old Spice Finds its ‘High Endurance’ Guy
Old Spice spent the summer searching for the perfect “high endurance” guy to represent its High Endurance Body Wash. After hundreds of auditions by baseball fans via a partnership with Fox Sports Net, they finally found their man. He’s 23-year-old Lamar …