Events
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Engagement
Supervalu Buys Albertsons for $17.4 Billion
Supervalu and CVS face exponential growth with Supervalu’s $17.4 billion purchase of Albertsons. Wholesaler Supervalu says it will triple its retail operations to 2,656 stores with an estimated $44 billion in revenues by adding the 1,124 stores in …
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Engagement
Sports Authority Sold, Going Private
An investor group will buy sporting goods retailer The Sports Authority for $1.3 billion and take the 398-store chain private. The group, led by Green Equity Investors IV (an affiliate of Los Angeles-based Leonard Green & Partners), is expected to keep …
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Engagement
Wal-Mart, Sesame Workshop Launch Military Outreach
Wal-Mart Stores have enlisted Elmo and his pals as part of a project to help young children in military families deal with the stresses of life in the armed services. As part of a nearly $1 million donation from Wal-Mart, Sesame Workshop— educational …
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Engagement
GM to Give Away a Chevy Truck via Experiential Campaign
Chevrolet is out with an experiential marketing campaign to educate consumers about its new Silverado Hybrid pick-up truck and tout its benefits as a great setting for a tailgate party.
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Engagement
Kraft Goes Experiential
Kraft Foods is pursuing partnerships with technology companies and others to build new businesses like its South Beach Diet and Tassimo brands, both of which are joint efforts with outside companies. At the same time, Kraft is testing a desktop …
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Engagement
Trailer Park, Creative Domain Merge Marketing Firms
Trailer Park and Creative Domain have merged to form one of the largest companies handling entertainment marketing services in Hollywood. The merger brings together Trailer Park— company widely known for its theatrical trailers for major motion pictures …
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Acquisition
Bud Named Exclusive Partner with SI Swimsuit Issue
Budweiser has become the exclusive malt beverage and alcohol promotional partner for the popular Sports Illustrated annual swimsuit issue franchise. The beer brand is also partnering with SI supermodel Molly Sims for exclusive P-O-P and other …
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Engagement
Citrix Teams up with Event Honoring the Military
Citrix Government Systems will donate 750 tickets for military personnel to attend a Jan. 19 NHL Washington Capitals game honoring men and women of the military. Citrix is also supporting the event dubbed “Capital Salute to Military Night” by providing …
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Engagement
OfficeMax to Close 110 Stores, Open 70
OfficeMax, Inc. will close 110 stores this quarter, but will move forward with plans to open 70 new stores this year. OfficeMax also will close five stores in Canada. Stores were targeted for closing based on performance and growth potential. The …
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Acquisition
Bennigan’s Celebrates 30th Anniversary With Irish Bash
Bennigan’s Grill & Tavern is celebrating its 30th anniversary by throwing the nation’s largest St. Patrick’s Day party in March. The anniversary celebration kicks off in late February when the restaurant chain rolls out its St. Patrick’s Day Blarney …