Events
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Engagement
First Person: How Napster Struck Gold Before the Olympics
In days a flame will be lit in Turin, Italy, and the XX Olympic Winter Games will officially be under way. For marketers, this quadrennial occurrence is a golden opportunity to associate their brands with these new Olympians. While not everyone can afford the multimillion-dollar price tag that comes with an official Olympic sponsorship, companies could capitalize on the Olympic juggernaut by aligning with individual athletes and creating promotional events in the weeks leading up to the Games.
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Acquisition
Black Eyed Peas Customized Civic is Honda’s Prize
Honda Civic is giving consumers a chance to drive away with a Black Eyed Peas customized and autographed Civic Hybrid.
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Engagement
Wal-Mart Begins In-store Concert Series
Wal-Mart Stores takes retailtainment to a new level with exclusive concerts on Wal-Mart TV.
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Engagement
Coughlin Pleads Guilty to Defrauding Wal-Mart
Former Wal-Mart Stores executive Thomas Coughlin faces up to eight years in prison and fines of up to $1.35 million after pleading guilty to defrauding Wal-Mart.
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Engagement
Kraft Cuts 8,000 Jobs, Trims More SKUs
Kraft Foods will cut 8,000 jobs, close 20 production plants and cut another 10% of its SKUs in an effort to keep streamlining costs to improve earnings.
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Acquisition
Home Depot Dangles Chance to Train with Olympian
Home Depot is giving one consumer a chance to train with one of 33 Olympians who work for the company.
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Engagement
Slim Jim, MasterCard Sponsor Dew Action Sports Tour
ConAgra Foods Inc.’s Slim Jim and MasterCard International are getting a piece of the action under a new sponsorship of the Dew Action Sports Tour.
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Acquisition
Build-A-Bear Searches for Huggable Heroes
Retailer Build-A-Bear Workshop is on the hunt for a few good heroes—children who demonstrate extraordinary service to their local communities.
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Engagement
Starbucks Goes Hollywood
Last month, business reports and media headlines screamed about Starbucks Corp.’s entry into the movie business.
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Engagement
Music for ‘My’ Generation
The sweet beat of branding will reverber during the Rolling Stones’ performance at this year’s Super Bowl. The multigenerational appeal Stones’