Events
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Acquisition
Baskin-Robbins Ties Valentine’s Day with Sweet Incentive
Ice cream maker Baskin-Robbins is offering a sweet incentive to celebrate Valentine’s Daya free scoop of its Love Potion No. 31 ice cream. But there’s a catch. To receive the free treat, ice-cream lovers must dress like cupid.
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Engagement
Pokémon Kicks off 10th Anniversary Via Mall Tour
Pokémon is celebrating its 10th anniversary with a national mall tour that will send top video game players to New York for the first-ever Pokémon national video game championships.
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Engagement
Tesco Readies U.S. Entry
U.K. grocer Tesco is coming to the U.S. next year with a chain of convenience stores on the West Coast.
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Acquisition
Pizza Hut Sets Radio Roadblock Tonight
Pizza Hut breaks new ground today with a national radio promotion and sampling blitz.
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Engagement
Coca-Cola Taps Bonnie Blair to Kick Off 2006 Live It! Program
Coca-Cola has signed former Olympic gold medalist and speedskater Bonnie Blair as its newest spokesperson to kick off its 2006 Live It! program to help encourage more schools to sign up for the initiative.
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Engagement
McDonald’s Debuts Coupons, Sampling Effort for Chicken Sandwich
McDonald’s is out with a new addition to its menu, the Spicy Premium Chicken Sandwich, and is giving consumers a chance to sample the product.
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Engagement
Best Western Rolls Out Travel Cards in Retail Outlets
For the first time, Best Western International is rolling out its popular travel card in retail stores.
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Engagement
Brown & Cole Ends Rewards Card Program
Brown & Cole grocery stores has ceased its rewards card program amid consumer feedback that customers no longer want to carry so many loyalty cards.
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Engagement
JCPenney Readies Pop-Up Blitz
JCPenney takes Manhattan next month with a pop-up store in Times Square, and new ads breaking during the Oscars.
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Engagement
Verizon Wireless Stages Hollywood Concert
Verizon Wireless made marketing history last night with the first-ever live concert on the corner of Hollywood and Vine in Los Angeles.