Events
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Engagement
Sears Consolidates Off-mall Stores in Grand Plan
Sears Holdings Corp. will convert 14 Kmart stores to its off-mall Sears Grand format and drop its Sears Essentials stores.
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Engagement
J&J Joins Elite Group with Worldwide Olympic Marketing Rights
Johnson & Johnson has joined 11 other leading companies as a worldwide marketing partner of the International Olympic Committee, giving it the exclusive marketing rights to both Winter and Summer Games.
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Acquisition
Toyota Scion’s Screening Tour Teams Rock and Film Makers
Toyota is giving consumers a chance to vote on student-created music videos as part of its Scion xPress Fest promotion, which will award one grand-prize winner with $20,000.
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Engagement
Starbucks to Perk Up Stop & Shop Stores
Starbucks Corp. plans to boots its reach and open full-service licensed stores in Stop & Shop supermarkets this year. The deal puts the squeeze on rival Dunkin’ Donuts, which already operates in more than 100 Stop & Shops.
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Engagement
Macy’s Names MacDonald CMO
Federated Department Stores has hired Anne MacDonald as CMO for the retail giant and president of Macy’s Corporate Marketing division.
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Engagement
Cottonelle Bows New Bath Tissue System for Kids
Kimberly-Clark Corp. has introduced the Cottonelle for Kids product line, calling it the first-ever combined dry bath tissue and moist wipes system for youngsters. The launch is supported by a multi-million dollar ad and promotion campaign, one of the brands largest initiatives that will run this year.
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Engagement
CBcampus.com’s Job Site Tours Campuses
When looking for a job, college students will take all the help they can get. And thanks to a mobile tour launched this month to promote CBcampus.com, a…
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Engagement
Wal-Mart Upgrades 1,800 Stores
Wal-Mart Stores will remodel 1,800 stores over the next 18 months and expand its Metro 7 private-label clothing line to 1,500 stores as part of its ongoing effort to appeal to higher-end shoppers.
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Engagement
Target Tour Touts New Designer
Target Stores toured Manhattan in a double-decker bus last week to launch its GO International promotional merchandising program.
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Engagement
Coca-Cola Bows ‘Hybrid’ Soft-Energy Drink
Coca-Cola North America is kicking it up another notch, adding a new energy drink to its portfolio. The hybrid blend bridges both the energy drink and the soft drink categories.