Events
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Acquisition
History Channel Launches Mall Tour Sweeps for New Series
The History Channel is building buzz around its new mini series, 10 Days That Unexpectedly Changed America via a seven-city mall tour and sweepstakes, in which consumers can win themed trips to historic U.S. locations.
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Engagement
SunnyD Takes Summer Spirit on the Road
Sunny Delight Beverages Co. has embarked on a nationwide road trip to promote its drinks.
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Acquisition
Citibank Cashes in with Contests and Sumo Wrestlers
Citibank was looking for a way to build membership in its loyalty rewards program and chose New York City’s Grand Central Station as a focal point to draw a crowd with skill games, mechanical surfboards and sumo wrestlers.
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Engagement
Wal-Mart Extends Soundcheck Promo and RFID Tagging
Wal-Mart Stores continues to ratchet up its in-store marketing with a slate of four new concerts in its Soundcheck concert series.
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Engagement
4Kids Entertainment, Radio Disney Search for Talented Fans Via Tour
4Kids Entertainment and Radio Disney have rolled out a nationwide tour in search of the most talented and dedicated Teenage Mutant Ninja Turtles and Winx Club fans.
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Engagement
Sporting Try
Barred from many cafeterias and reined in at in-school vending machines, brands turn to youth sport programs to reach kids
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Engagement
Internal Affairs
Happy employees make better brand ambassadors. So do happy retailers, happy B2B customers and happy customer service reps. That has prompted some companies
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Engagement
Noveau Smoking
There’s a new Chicago hot spot that acts like a club but does business as a tobacco store. It’s the Marshall McGearty Lounge, which opened in Chicago’s
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Engagement
Yamaha Drives Vehicles into Rodeos
Yamaha Motor Corporation USA is revving up its All-Terrain Vehicles and Side-by-Side Vehicles by showcasing them at The Professional Bull Riders. Inc.’s events nationwide.
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Acquisition
King Kong Leaps Onto DVD With Promo Partners
Universal Studios Home Entertainment is rolling out a beast of a promotional campaign around next month’s DVD release of Peter Jackson’s King Kong.