Events
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Engagement
CBS Tunes Into Supermarkets
Shoppers will start seeing network TV in 1,300 supermarkets nationally as CBS takes to the in-store airwaves.
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Engagement
TrueBlue Cocktails Goes on Sampling Spree with Bloomingdale’s
TrueBlue Blueberry Juice Cocktails are sticking to its true colors via major sampling events next month at Bloomingdale’s.
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Acquisition
USA Networks Seeks ‘Characters’ For Site, Contest
USA Network is expanding its Characters Welcome branding effort launching a multi-tiered campaign and a contest that offers viewers a chance to win their own Web series.
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Acquisition
3-A-Day of Dairy Jumpstarts Summer Dieting
Dairy Management, Inc. is already prepping for swimsuit season with a slate of 3-A-Day dairy promotions.
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Engagement
Federated Settles with NY Attorney General Over Sales Promotions
Federated Department Stores this week settled a claim by the New York attorney general over misleading sales promotions and ads.
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Engagement
Arby’s to Feed Fans if Basketball History Is Made
Arby’s Restaurant Group plans to serve basketball fans a free sandwich based on an outcome of one of the NCAA playoff games.
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Acquisition
Jose Cuervo Puts out Casting Call for Latino Talent
Jose Cuervo is on the hunt for undiscovered Latino musical artists and is building a major event around the search.
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Acquisition
Hershey Blitzes Take 5
The Hershey Co. this week breaks a multi-pronged marketing blitz for its Take 5 candy bar, its first comprehensive campaign since launching Take 5 last year. Hershey hopes to jumpstart trial with extensive sampling, buzz marketing and in-theatre promos as well as TV, online ads and a dedicated Web site, Thegreatestcandybarever.com.
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Engagement
Washington Mutual Skewers Old-Style Banking Via Street Marketing
White-shoe bankers, beware: Washington Mutual has taken to the streets of the Big Apple and the Windy City this week with teams of guerilla marketers who are spreading the word on the company’s new roster of free financial services.
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Engagement
Kohl’s Brings Youth Soccer On the Road
Kohl’s Department Stores this week begins its 26-market tour as title sponsor of the Kohl’s U.S. Youth Soccer American Cup.