Events
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Engagement
Coca-Cola to Open ‘Coffee Shop’ in Toronto: Report
Coca-Cola North America is reportedly launching a retail store in Canada that could be sticking a sharp elbow into Starbuck’s coffee pots.
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Engagement
Equal Revs Bus Tour
Merisant has begun an election-style bus tour to stump for Equal sweetener, the largest ever event-marketing push for the brand.
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Engagement
Sears Breaks Spring Ads; New CMO for Kmart
Sears, Roebuck & Co. breaks a spring ad campaign this week, while sibling Kmart readies for a new CMO.
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Acquisition
Courvoisier Dangles Style Getaway in Major Campaign
Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.
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Engagement
Wal-Mart Opens Supercenter for Upscale Shoppers
Wal-Mart has opened a new supercenter, unlike any it currently operates, targeting upscale shoppers and catering specifically to female shoppers needs.
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Engagement
Brands Back Earth Day Events
Natural foods marketers are rallying behind the annual Go Organic for Earth Day promotion as mainstream consumers embrace organic foods.
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Engagement
CPG Sales Up 1.6%; Drugstores Gain Ground: IRI
Packaged goods sales rose a mere 1.6% to $394.1 billion in 2005 in the face of economic uncertainty and Hurricane Katrina.
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Engagement
NBC Boosts Heist Via Street Team, Sweeps Promo
NBC took to the streets this month to promote its new show, Heist, handing out premiums and driving people to an online sweepstakes for a chance to win $5,000.
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Engagement
Speech, Speech: Why–and How—to Hit the Speaking Circuit
Standing out from the crowd, regardless of your organization’s industry, is a huge challenge. One way to meet the challenge is to expose your company’s expertise to prospective customers by speaking at public forums.
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Engagement
Jones Explores Sale of Company
The Jones Apparel Group, Inc. said this week its board of directors is considering the sale of the entire $5 billion company.