Events
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Engagement
Maker’s Mark Turns U.K. Cabs into Billboards
Maker’s Mark bourbon whiskey has launched its first major marketing campaign in the U.K. to bring attention to the brand and drive consumers to bars that carry the hand-made Kentucky straight bourbon.
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Engagement
Wal-Mart Begins Cross-Country Walk
Wal-Mart Stores and pedometer maker Sportline step off tomorrow with a 14-week tour of 12 Americans walking from New York to California.
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Engagement
GSN Kicks Off LINGO Contestant Search
GSN, the network for games, is on the hunt for LINGO contestants and is rolling out the effort with a five-market search.
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Engagement
Saturn Packs Times Square with Vehicles
Saturn unveiled three new vehicles Tuesday night on a 60-foot high platform perched above New York City’s Hard Rock Café in Times Square. The event was timed to complement the brand’s participation in the New York International Automobile Show, which kicks off Friday, as well as other events it plans in the Big Apple.
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Acquisition
State Farm Revs Up Business with Cars
Auto insurance carrier State Farm is driving home its first-ever movie tie-in with Disney’s/Pixar’s upcoming animated film Cars, which includes a sweepstakes, tour and interactive Web site.
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Engagement
Revlon’s New Cosmetics Target Women 50+
Revlon is out with a line of makeup formulated for older women in its biggest launch in more than a decade.
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Engagement
Macy’s Adds Martha Stewart
Macy’s will launch an exclusive Martha Stewart Collection of housewares in fall 2007.
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Engagement
GE Invades Times Square with Multi-platform Promotion
GE is invading New York City’s Times Square today with a multi-tiered marketing campaign which takes its Picture a Healthy World promotion to the street.
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Engagement
Ace Hardware Puts a New Twist on Apprentice Tie-In: Charity
Ace Hardware is joining the ranks of other top brands, including Burger King and Procter & Gamble, in the latest brand integration effort on The Apprentice. Only this time, there’s no promotion or new product launch attached to the show. Instead, the Oak Brook, IL-based hardware store chain, which will be featured April 10, is leveraging its first-ever Apprentice appearance with a national charitable campaign.
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Engagement
Simon, Mills Malls Expand Kids Promotions
Simon malls reprises its Book Blast! kids’ promotion and Super Chefs Live! tour this month, while rival Mills malls partners with Minute Maid Co. and Bally Total Fitness for a family health push.