Events
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Engagement
Ben & Jerry’s Pushes Sampling Via Cause Campaign
Ben & Jerry’s is circling back to its social activism days with a new campaign and tour that urges consumers to shift spending priorities from nuclear weapons to the needs of children.
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Engagement
‘Scene’ Tour Launches Back-to-School Season
An annual mall tour targeting teens kicked off this weekend with sponsors CosmoGIRL!, Mountain Dew, Sprint, AmEx and Tweety Bird.
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Engagement
The Electric Fan: Get Plugged In with Sampling at Sporting Events
Sports fans are some of the most passionate and intensely loyal people on the planet—more so, I think, than the ordinary consumer—and definitely a demographic worth targeting.
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Engagement
Baby Ruth Plays Ball with MLB
Nestlé USA has signed its Baby Ruth candy brand to sponsor Major League Baseball.
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Engagement
News Briefs
THE BALTIMORE AREA CONVENTION AND VISITORS ASSOCIATION: is touring three mid-Atlantic markets to…XM SATELLITE RADIO: has realigned its marketing operations with…CRACKER BARREL: parent company CBRL Group announced the…
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Engagement
Consumer Angst Causes OfficeMax to Eliminate Mail-in Rebates
After years of fending off consumer anger over its rebate programs, OfficeMax, one of the nation’s largest office-supply distributors, has eliminated the majority of its mail-in rebate programs. OfficeMax is not the only retailer to eliminate the incentives and others are pondering exiting the programs as well.
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Engagement
Dunkin’ Donuts Calls Gift Card Offer a Scam
(Direct Newsline)—Dunkin’ Donuts is claiming that an e-mail from a lead-generation firm in Florida promising a free $25 gift card in return for filling out a survey is a scam.
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Engagement
Group Puts $150 Million Toward Promoting HD DVD
A slate of seven entertainment, computer and software manufacturers, and electronics companies have partnered to spend $150 million in trade and consumer marketing to promote high-definition digital-video discs (HD DVD) and to educate consumers on the quality and value of the technology.
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Engagement
McDonald’s Renews FIFA World Cup Sponsorship
Pledging its commitment to sport, McDonald’s Corp. has renewed its longtime sponsorship of the Federation Internationale de Football Association World Cup through 2014.
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Engagement
American Eagle Outfitters Dangles Movie Tickets for Jean Fittings
American Eagle Outfitters is with a new incentive that awards free movie tickets to consumers who try on a pair of jeans from its new denim line.