Events
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Engagement
Cross Pen Inks Promo For Stormbreaker film
The pen is mightier than the sword, at least that’s what Cross is trying to show in its latest new product placement feature in the upcoming film Stormbreaker.
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Engagement
Bud Photographs Event Goers and Says,’Pass it Along’
Bud Light has teams of field reps out roaming the grounds of dozens of neighborhoods in Chicago, taking photos and making videos of consumers at various events. The same day the photos are taken, the event goer gets the images and clips, all branded by Bud Light, via e-mail.
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Engagement
Unilever Sends Boys & Girls Clubs to Parks
Unilever is sending 3,000 kids into the woods by leveraging its separate sponsorships of The Boys & Girls Clubs of America and the National Park Foundation.
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Engagement
Discovery Channel Sinks Teeth Into Shark Stunt
Discovery Channel is making sharks come alive with a new buzz campaign to promote its annual Shark Week programming, a weeklong marathon on sharks.
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Engagement
P&G Shares Secrets In New Campaign
Procter & Gamble is toasting the golden anniversary of its Secret deodorant brand with a new cause-marketing campaign that gets women to reveal their innermost secrets.
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Acquisition
Kraft Partners with Meal-Assembly Chain
Kraft Foods is lending a handful of its brands to meal-assembly franchise chain Dinner by Design.
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Engagement
Dora, SpongeBob Push Fruits and Veggies
Nickelodeon is giving the likes of Dora the Explorer and SpongeBob SquarePants an even bigger role to play in grocery store aisles. In a new licensing deal, the entertainment company plans to put images of Dora and SpongeBob on packages of apples, pears, cherries and edamame (soybeans).
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Engagement
HomeDepot.com Now Selling Ads
The Home Depot has begun selling ad space on its Web site to key vendors who want to extend their reach beyond Home Depot aisles.
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Engagement
Sara Lee Chooses Arc as AOR
Sara Lee has named Arc Worldwide, Chicago, its agency of record for Sara Lee Food & Beverage promotions and co-marketing, after a four-month review. Arc will handle all brands, with work focused on Ball Park, Hillshire Farm, Jimmy Dean and Senseo brands as well as flagship Sara Lee.