Events
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Engagement
Sears Launches “Golden Wish” Holiday Sweeps
Sears has launched a giveaway promotion intended to build traffic in both its stores and at its Web site before Black Friday, the unofficial start of the holiday shopping season on the day after Thanksgiving.
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Engagement
Live, from SF: YouTube’s Biggest Stars
YouTube, the video-sharing Web destination that has become a hit with viewers but has yet to find its business model with advertisers
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Engagement
Mars Promotes Zeitler to VP Shopper Marketing
Shopper marketing ad agency Mars Advertising has promoted Kristine Zeitler to vice president of shopper marketing.
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Engagement
Rock the Vote’ Tour Wields Wireless Hook
The “Rock the Vote” bus made its last stop in New York City this week, capping a nationwide tour with appearances on morning news shows and a final wireless e-mail blast on Election Day to boost ballot counts.
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Engagement
Antismoking Groups Flare over Pink Cigarette “Purse Packs”
Antismoking organizations took advantage of the final day of Breast Cancer Awareness Month last Friday to register their protests over Philip Morris USA’s plans to introduce a new Virginia Slims cigarette product with heightened appeal for young women.
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Engagement
Wal-Mart, P&G Still Tops for Marketing Strength: Survey
Wal-Mart and Procter & Gamble still hold the top spots in the 2008 version of Cannondale Associates’ annual PoweRanking survey of both manufacturers and retailers. But their ratings, in a survey of 300 retail and manufacturing professionals, were lower than last year.
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Engagement
Seeds of Change Samples its Organic Products
#21 Best Campaign on a Budget (under $250,000) INSPIRE CHANGE AGENCY: Alcone Marketing CLIENT: Seeds of Change To understand why this promotion worked,
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Engagement
Natural Resources
Welcome to the 2008 Promo Sourcebook: It’s stuffed and it’s not your same old Sourcebook. This year, in addition to the extensive lists of promotion agencies
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Engagement
Consumers Test Gore-Tex in Stormy Weather
#4 Best Vehicle-Based Experiential Campaign GORE-TEX AND WINDSTOPPER KNOW WHAT’S INSIDE TOUR AGENCY: Marketing Werks CLIENT: W.L. Gore and Associates
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Engagement
Method Invites Consumers to Dispose of Toxic Household Cleaners
#16 Best Loyalty Program DETOX SEATTLE AGENCY: A Squared Group CLIENT: Method Earth-friendly cleaning products maker Method has never lacked for fans.