Events
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Engagement
Wheaties Makes Willis Reed Latest Black History Honoree
Wheaties continued its practice of paying homage to great African-American athletes during Black History Month by putting former New York Knicks center Willis Reed on its box.
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Engagement
Right Guard Sponsors NBA All-Star Block Party
Expanding its menu of pre-All Star Game festivities, the National Basketball Association will throw a block party with presenting sponsor Right Guard in Phoenix next week.
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Engagement
Diet Coke Revives Old Tagline; Klum Promotes Heart Health
Supermodel and TV host Heidi Klum will return for a second year as the face of Diet Coke’s participation in a program to raise awareness about women’s heart health, timed to kick off at the start of New York’s Fashion Week on Feb. 13
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Engagement
Ten Ways Shopper Marketing Can Help Improve Sales in a Tough Economy
Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade
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Engagement
ConAgra Foods’ Jesse Spungin on the Economy
Shoppers want value and ConAgra Foods wants to provide it. But that takes knowledge, the kind gathered in the process known as shopper marketing. Where
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Engagement
Second-String Sports are on a Fast Track
many american sports fans dismiss pro soccer as a slow, low-scoring game, and regard women’s pro basketball as a second-class sport to the men’s game.
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Engagement
Promotion Stunt Leads to Bookstore
People wandering Amsterdam’s main shopping area last fall came across a ribbon winding through the city. The ribbon turned out to be a 650-foot-long bookmark
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Engagement
Toyota Ties Events to Venza Spots in Big Game
Toyota is using one of the opening Super Bowl commercial breaks as a platform to kick off a campaign for its new Venza crossover SUV.
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Engagement
Kmart Celebrates Black History Month with In-Store Events
Kmart is celebrating Black History Month with a series of in-store events and online activities targeting the African-American community.
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Engagement
Sam’s Club Boosts Membership with Gift Card Offer
In a weak economy, retailers are pulling out all the stops to draw shoppers in to their stores. And Sam’s Club is no exception.