Engagement

• Engagement

  Reel Deals

  THE BICENTENNIAL MAN (Buena Vista Pictures) Estimated Release Date: December 1999 Starring: Robin Williams, Embeth Davidtz, Sam Neill Top Line: A film

• Acquisition

  General Mills Plays Games

  General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation

• Engagement

  Going Bananas over Cable

  Dole Food Co. has traded in the pig for a pack of wild animals that will keep the brand running all year. The company this month kicks off a one-year

• Engagement

  At Retail

  Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing

• Engagement

  Reel Deals

  DINOSAUR (Buena Vista Pictures) Tentative Release Date: Second Quarter 2000Starring: Voices of D.B. Sweeney, Kiefer Sutherland, Julianna Margulies, Alfre

• Engagement

  Peapod Names Times Direct

  Online grocery service Peapod, Skokie, IL, named Times Direct Marketing, San Francisco, agency of record for online marketing. Times Direct will use banner

• Engagement

  For Your Consideration: The Service Merchandise Case

  A new lawsuit in Florida is raising eyebrows among marketers operating instant win/scratch-and-win promotions in that state. Last December, Florida Attorney

• Engagement

  Toons of Glory

  Warner Bros. Online, Burbank, CA, and New York City-based FortuneCity.com have joined forces to launch ACMEcity, a Web community portal that will allow

• Engagement

  War on the Home Front

  HOLLYWOOD When the dust settled from their holiday box office battle, there were two solid winners and one dud. Now A Bug’s Life, The Rugrats Movie and

• Engagement

  Account-Specific Spotlight: Buffalo

  Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering