Engagement
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Direct Marketing | Print
Now This Is Hot Mail
WE GET LOTS of press releases every day. Some come in plain white envelopes, while others try to catch our eye with fancy paper and fire-engine-red folders.Nykamp
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Engagement
Reel Deals
MAGNOLIA (New Line Cinema)Estimated Release Date: December 1999Starring: Julianne Moore, William H. Macy, Henry Gibson,Jason RobardsTop Line: Written
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Engagement
Account-Specific Spotlight: Minneapolis-St. Paul
Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines
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Engagement
At Retail
Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued
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Acquisition
United’s Taste Test
United Airlines has proven that the way to a passenger’s wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4
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Engagement
Retailer Realities
Got a question for retail buyers that you’re too shy to ask? Promo Edge’s Retail Research Center polls buyers nationwide with your questions, and we print
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Engagement
Samplers Clash in Court
FSI and sampling giant Valassis Communications is suing rival The Sunflower Group, alleging that Sunflower employees offered “financial and/or other inducements”
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Acquisition
Sweepstakes, Keepstakes, Or Sleepstakes?
Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.
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Acquisition
Sweeps Operators Beware: The Law is Watching
Past editions of this column have discussed the possibility of greater government scrutiny for the promotion marketing industry. While I could not pinpoint
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Engagement
Account-Specific Spotlight: San Antonio
San Antonio shoppers must like a good read every week. All the grocers in the market use circulars. That’s right, 100 percent. San Antonio also tops the