Engagement
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Engagement
You Have to Be There
If you’ve been to a seminar or cocktail party lately, you know the buzzword du jour is “experiential marketing.” In this issue, managing editor Dan Hanover
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Direct Marketing | Print
Catalog Analysis: The Cost of Acquiring a Customer
Do you measure how much it costs you to acquire a customer? The number of catalogers who don’t constantly amazes me.
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Engagement
P-O-P The Last Stand
Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After
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Direct Marketing | Print
PROFITABLE PROSPECTING
Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customers
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Acquisition
Sweeping Up
Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with
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Engagement
Heating Up: Dunkin’ Donuts drives traffic in Canada with a temperature-controlled game.
America’s Great White North neighbors don’t need to warm their fingers with hot coffee cups in the spring, but Dunkin’ Donuts gave Canadian coffee drinkers
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Engagement
Scare Tactics: Universal Home Video bundles video titles for Halloween.
Universal Home Video, Universal City, CA, will get a jump on the scariest holiday of the year when it rolls out a Universal is Halloween program at the
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Engagement
Stored Value: Non-traditional retailers catch onto in-store marketing as veteran grocers exploit new technologies.
What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat
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Engagement
Charging Forward : Energizer buys a Magic Bus ticket for the fall.
He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings’ hippity-hoppity
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Engagement
Music to Marketers’ Ears
I just got back from a concert at the Charlotte Motor Speedway. It’s really an event that you have to see to appreciate,” Jeff Slater recounts. “There